Marketing Communications Specialist

Marketing Communications Specialist

The Marketing Communications Specialist is a marketing professional responsible for the creation and development of traditional and digital content to effectively market and communicate the company, its products, and its services to customers within select target markets of the North American connector industry through print, digital media, social networks, and trade shows.

The primary function of the Marketing Communications Specialist is to manage all aspects of the relevant promotional efforts including copy, layout design, and editing. In addition to being responsible for managing the North American marketing content, the individual may be required to assist in the management of the corporate website and other global marketing initiatives.

Secondary functions include the development of sales tools, promotional presentation, co-op advertising activities, marketing campaigns, and coordination of marketing events.

Duties and responsibilities include:

• Copy and Content Development 30%
• Sales Tools 20%
• Advertising & Promotion 20%
• Trade Shows 10%
• Marketing & Press Releases 10%
• Other Administration 10%

Core Competencies

1. Ability to Develop Content and Draft Copy for Marketing Initiatives
2. Project Management Skills
3. Understanding of Current Marketing Practices and Methodologies
4. MS Office, HTML and CMS platforms, Adobe Creative Suites (or related), Salesforce/Pardot (or related)

Qualification Requirements:

Education: Bachelor's degree in Marketing or relevant discipline, or equivalent experience.

Experience: Minimum 2 years relevant experience.

Skills: Computer proficiency in MS Office required.

Business Travel: This position requires traveling up to 5% of the time.

Physical Demand: This position requires lifting up to 25 pounds frequently.