Marketing Student Assistant - Lead Brand Representative

Student Assistant - Lead Brand Representative Department: Marketing Communications Position Type: Student Employee Pay: 13.73 Position summary: The Student Assistant - Lead Brand Representative serves as the student peer leader and a hands-on content creator for Davenport University's Panther Brand Representative Program. Working closely with the marketing communications team, this position will help engage, motivate and connect a diverse group of student representatives while actively participating alongside them in content creation, social media, campus events and other university initiatives. As both a leader and active member of the team, this role helps bring the Davenport student experience to life through authentic storytelling. This position will create content, generate new ideas, help coordinate student participation and encourage fellow representatives to stay active and engaged throughout the year. Student Assistant - Lead Brand Representative also serves as a key connection between the marketing communications team and Panther Brand Representatives, helping communicate opportunities, gather student perspectives and build an enthusiastic, collaborative team culture. The ideal candidate is a creative, enthusiastic and dependable Davenport student who enjoys bringing people together, is comfortable with social media platforms, takes initiative and is excited to lead by example - whether that means creating content, appearing on camera or encouraging fellow Panthers to get involved. Responsibilities: Serve as the student leader and primary peer contact for Panther Brand Representatives. Work closely with the marketing communications team to support the coordination and growth of the Panther Brand Representative Program. Create reporting to gauge and track involvement throughout the year. Communicate upcoming content opportunities, events, assignments and program updates to representatives. Help coordinate representative participation in social media content, campus events, photo and video shoots, university initiatives and other opportunities. Encourage participation and help keep representatives engaged throughout the semester. Generate creative ideas for social media content that highlight the authentic Davenport student experience. Create and appear in social media content for Davenport's official channels, including short-form video, photos, student takeovers and other digital content. Identify campus trends, student stories and experiences that could translate into engaging university content. Help marketing communications gather feedback and perspectives from Panther Brand Representatives and the broader student community. Assist with Panther Brand Representative meetings, activities and special projects. Model professionalism, reliability, inclusivity and Panther pride when representing Davenport online and in person. Understand and abide by all external and internal regulations and policies. This includes NCAA, GLIAC, and national affiliations associated with athletics or other role-specific regulations. Provides GREAT customer service, anticipating and exceeding the needs of our customers. Demonstrate and promote the University's Cultural Values. Perform other duties as assigned. Qualifications: Must be a current Davenport University student in good academic standing, and taking at least half time credits. Strong communication, organization and interpersonal skills. Comfortable communicating with and helping coordinate groups of peers. Active knowledge of social media platforms and current content trends, particularly Instagram and TikTok. Comfortable appearing in photo and video content. Creative, dependable and willing to take initiative. Ability to meet deadlines and balance responsibilities with academic commitments. Enthusiasm for Davenport University and an interest in sharing the student experience authentically. Ability to work collaboratively with students, staff and university partners. Previous experience with social media, content creation, student organizations, campus involvement or leadership is preferred but not required. What you'll gain This isn't your typical campus job! As the Student Assistant - Lead Brand Representative, you'll gain real-world, resume-worthy experience in social media, content creation, brand marketing, communications and peer leadership - all while helping bring the Davenport student experience to life. You'll work directly with Davenport's marketing communications team, receiving hands-on mentorship, professional guidance and opportunities to develop valuable creative, communication and leadership skills. The student selected for this role will have the opportunity to build a professional portfolio. You'll also play a key role in shaping the Panther Brand Representative Program and showcasing the authentic student experience at Davenport University. Davenport University is committed to building and supporting a diverse community of students, faculty and staff. Davenport University provides equal employment opportunities to all employees, applicants and students without unlawful discrimination based based on national origin, race, color, religion, age, sex, sexual orientation, disability, gender identity, veteran, or military status, marital status, height, weight, genetic information, or other protected status

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