AI Creator

Be the AI-powered production force behind AppDirect's new demand generation and brand campaigns, owning end-to-end creation of AI-assisted marketing assets across paid ads, TV streaming commercials, social, and more. Location — Seniority Mid Compared with 34 other Creative Production roles: Common across similar roles Unique to this role What you'll do Responsibilities Produce high-quality AI-assisted creative assets across the full channel mix: Google Ads, Meta Ads, display, carousels, static banners, GIFs, and motion graphics Create demo videos, explainer content, and TV/streaming commercials using AI video generation tools combined with traditional editing Common Execute across multiple formats and aspect ratios simultaneously, maintaining visual consistency and brand fidelity Drive video and animation production using AI generation tools (Runway, Kling, Hailuo) alongside After Effects and Premiere Common Build and maintain prompt systems and generation frameworks that consistently produce on-brand results Develop reusable creative templates and asset libraries that extend the team's production capacity Work closely with designers, writers, and demand generation partners as an integrated member of the brand team What you'll need Experience A portfolio demonstrating AI-assisted creative production for commercial or marketing use — range, quality, and brand-consciousness Common Hands-on experience with AI video and image generation tools: Runway, Kling, Midjourney, Firefly, Flux, Ideogram, or current equivalents Common Strong video editing and motion design skills — After Effects, Premiere Pro, CapCut, or equivalent Common Fluency in prompt engineering for consistent, controllable, brand-right results Ability to produce across multiple formats and channels simultaneously without losing visual coherence Awareness of legal and rights considerations around AI-generated content in paid advertising Plus: LoRA training or model fine-tuning for brand consistency; traditional motion design/animation/video background; B2B or developer-focused creative experience Common #J-18808-Ljbffr Workman Labs