Director of Product Marketing

Director of Product Marketing

Boston, Massachusetts, United States

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world's leading enterprises.

We're on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren't generic copilots. They're fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.

Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with consistently high year-over-year growth, we're scaling fast and investing in people who want to shape the future of work with us.

Join us in unlocking global potential, one human and agent team at a time.

Why You Should Join Our Team

At Smartcat, we're creating a future where humans and agents work side-by-side—scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We're looking for a Director of Product Marketing to own how we bring this vision to life for the marketing buyer persona.

In this role, you'll lead the go-to-market strategy for Smartcat's products and solutions designed for marketing and L&D buyers, shaping how we show up in the market as a must-have AI platform. You'll partner across teams to craft end-to-end narratives, design marketing strategies, and create content that connect business value to platform capabilities.

But this isn't just a solutions role. You'll also lead key product launches, refine our messaging, and ensure the voice of the marketing buyer influences the roadmap.

If you're part strategist, part storyteller, and fully obsessed with solving real problems for real marketers, this role was made for you. This is an individual contributor role reporting directly to the Chief Revenue Officer.

Outcomes

In this role, you will:

• Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing and learning and development teams, with a focus on Director+ personas.
• Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
• Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
• Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
• Conduct research to deeply understand user personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
• Lead product launches, driving GTM strategy, internal enablement, and cross-functional readiness.
• Collaborate with Product to ensure use cases are prioritized, understood, and represented in roadmap conversations and feature planning.

How You'll Ramp

By Day 30...

• Immerse yourself in Smartcat's AI-native vision, platform capabilities, and the marketing persona's top use cases.
• Audit current messaging and collateral for relevance, clarity, and solution-market fit.
• Align with stakeholders across Product, Sales, and Growth to understand priorities and identify quick wins.

By Day 60...

• Deliver updated solution messaging for marketing use cases, with clear personas, pain points, and value props.
• Launch your first major GTM asset, campaign, or enablement initiative tied to a key use case.
• Influence roadmap and feature priorities based on customer and persona insight.

By Day 90...

• Lead the full rollout of a solution—complete with internal training, external assets, and integrated campaign support.
• Build a scalable approach for launching new features and solutions moving forward.
• Establish yourself as the go-to expert on how Smartcat drives results for leaders.

What You've Accomplished

• 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
• Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
• A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
• Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
• Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
• A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.
• Bonus if you've worked on AI-native products or marketed emerging tech categories.

Why Joining Smartcat Might Be Your Best Move So Far

• A Global, Connected Team We're a team of 200+ people across 30+ countries, working together through a hub-and-spoke model anchored in eight key locations: New York, London, Lisbon, Costa Rica, Serbia, Armenia, Georgia, and Spain. Most of our roles are remote-friendly, giving you the flexibility to do your best work from where you thrive. For customer-facing teams, we prioritize proximity to our customers, ensuring we stay deeply connected to their needs and deliver an exceptional experience. No matter where you're based, you'll be part of a highly collaborative, globally-distributed team that values ownership, speed, and meaningful impact.
• Be Part of an AI Native Organization We are highly innovative, using AI across all areas of the organization to accelerate decision-making and free people to focus on strategy and high-impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you'll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation.
• Innovating a $100 Billion Industry Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost.
• Join the Rocketship to Scale-Up 10x and Beyond Together We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn't for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
• Smartcat Culture Code: Where Diversity Meets High Performance At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.