Manager, Integrated Marketing

Applicants must be a resident and work from one of the following states: WA, OR, or ID with occasional travel to our headquarters, located in Seattle, WA.

Who We Are:

At PEMCO, we’re all about people – our customers, our employees, and the community. We’re a mutual insurance company owned by our Northwest policyholders. We provide auto, home, renters, and boat coverage. Recognized by Forbes as one of America’s Best Insurance Companies in both Auto and Home for 2026, based on customer survey feedback, and by Newsweek as one of America’s Greatest Midsize Workplaces 2025. We are consistently recognized for our outstanding customer service, employee expertise, community partnerships, and social impact programs. All of which makes PEMCO a great place to work!

Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We’re committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we’re different and the same – enabling all individuals to achieve their full potential.

Why We Need You:

At PEMCO, marketing plays a critical role in creating meaningful customer relationships and helping deliver on our promise to be the most trusted insurance company in the Pacific Northwest. The Manager, Integrated Marketing ensures customers experience relevant, timely, and consistent communications throughout their journey while helping turn business goals into measurable marketing outcomes. This role helps connect customer needs, brand experience, and business performance to drive sustainable growth and loyalty. A strategic, data-driven Manager, Integrated Marketing will lead the development and execution of cross-channel marketing programs that support business growth, deepen customer relationships, and strengthen brand engagement. This role leads the planning, execution, and performance of integrated marketing strategies across the customer journey, from acquisition and onboarding through retention and renewal. The Manager, Integrated Marketing will partner closely with Distribution, Product, Digital, Customer Experience, Analytics, Creative, and external agency partners to deliver cohesive campaigns that improve customer outcomes and drive measurable business results. The ideal candidate is equally comfortable developing customer-centric strategies, managing complex campaign execution, analyzing performance data, and collaborating across teams to optimize the end-to-end customer experience.

What You’ll Be Doing:

• The role’s key responsibilities are in the areas of Customer Journey Strategy & Management, Lifecycle Marketing, Integrated Campaign Management, Cross-Channel Activation, Partner Marketing, Campaign Measurement & Performance, Cross-Functional Collaboration.
• Develop and maintain integrated marketing strategies that support key customer journey stages, including awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy.
• Develop annual integrated marketing plans aligned to enterprise, customer, product, and distribution strategies.
• Prioritize marketing investments and initiatives based on customer insights, business impact, and organizational objectives.
• Partner with leadership to identify growth opportunities and recommend strategies to improve acquisition, retention, and customer value.
• Partner with Customer Experience, Analytics, and business stakeholders to identify customer needs, friction points, and opportunities to improve engagement throughout the customer lifecycle.
• Translate customer insights into actionable marketing plans that improve customer satisfaction, loyalty, and long-term value.
• Ensure consistent messaging and experience across customer touchpoints and channels.
• Lead lifecycle marketing programs designed to increase customer engagement, retention, renewal, and cross-sell opportunities.
• Design and execute onboarding communications that help new customers understand their coverage, services, and value of their relationship with PEMCO.
• Develop member communication strategies that support policy renewals and encourage long-term customer loyalty.
• Create targeted retention campaigns to proactively address customer needs and reduce attrition
• Continuously evaluate lifecycle performance and optimize programs based on customer behavior and business outcomes.
• Lead the planning, execution, and optimization of integrated marketing campaigns supporting business, product, and customer initiatives.
• Coordinate cross-functional campaign development across owned, earned, paid, and partner channels.
• Ensure campaign plans include clear objectives, audience strategies, messaging frameworks, channel tactics, measurement approaches, and timelines.
• Collaborate with creative teams and agencies to develop compelling campaign assets that align with PEMCO's brand standards.
• Establish integrated campaign planning, audience strategy, measurement standards, and execution governance across marketing channels to ensure consistency, efficiency, and business alignment.
• Manage marketing activation across channels including: email, digital and paid media, social media, website and digital experiences, direct mail, agent and partner communications, in-app or customer account experiences, internal communication channels, when appropriate.
• Ensure channel strategies work together to create seamless customer experiences and maximize campaign effectiveness.
• Optimize channel mix based on audience behavior, campaign objectives, and performance data.
• Serve as a key marketing partner to Distribution, agency, affinity, and business partners.
• Develop co-marketing and partner marketing initiatives that drive awareness, engagement, and business growth.
• Collaborate with partner stakeholders to align goals, messaging, campaign execution, and measurement.
• Support the development of marketing resources and communication tools that help partners effectively represent the PEMCO brand.
• Establish campaign KPIs and success metrics aligned to business objectives.
• Monitor, analyze, and report on campaign effectiveness using performance data and customer insights.
• Develop recommendations to improve performance through audience targeting, messaging, channel optimization, and customer journey enhancements.
• Create executive-ready performance reports and presentations that communicate campaign impact and business outcomes.
• Partner with analytics teams to identify trends and opportunities for continuous improvement.
• Work closely with Product, Distribution, Customer Experience, Digital, Brand, Creative, Communications, Data & Analytics, and Technology teams.
• Build strong stakeholder relationships and ensure alignment across initiatives.
• Manage project timelines, priorities, and resources to support successful campaign execution.
• Champion a culture of testing, learning, customer-centered decision-making, and results-driven marketing.
• Lead, coach, and develop channel marketing team members, providing clear priorities, performance feedback, and career development support.
• Establish team goals, performance expectations, and measures of success aligned to business objectives.
• Manage team workload, resource allocation, and marketing priorities across customer lifecycle and integrated campaigns.
• Ensure effective project intake, planning, and execution processes to improve efficiency, transparency, and accountability.
• Foster a culture of collaboration, customer focus, continuous improvement, and results-driven decision making.
• Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More.
• Other duties as assigned.
  
  

What You'll Bring:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5-8+ years of progressive experience in integrated marketing, customer marketing, lifecycle marketing, demand generation, or related disciplines is required
• Experience managing multi-channel campaigns from strategy through execution and measurement is required
• Experience developing customer journey or lifecycle marketing programs is required
• Strong understanding of CRM, segmentation, customer engagement, and retention strategies is required
• Demonstrated ability to analyze performance metrics and translate insights into action is required
• Excellent communication, collaboration, and project management skills are required
• Experience leading, coaching, and developing direct reports is required
• Experience setting team priorities, managing workloads, and allocating resources across multiple initiatives is required
• Experience providing performance feedback, conducting performance reviews, and supporting employee development is required
• Demonstrated success leading teams in a collaborative, cross-functional environment is required
• Ability to manage multiple priorities in a fast-paced, matrixed environment is required
• Experience in insurance or another highly regulated industry is preferred
• Experience with customer journey mapping and customer experience frameworks is preferred
• Familiarity with marketing automation and CRM platforms is preferred
• Experience supporting partner, channel, or affinity marketing programs is preferred
• Experience working with customer analytics and performance reporting tools is preferred
• MS Office: Skilled proficiency in Excel, Word, PowerPoint, Outlook is required
• Customer First: Has a relentless focus on the customer and dives deep into the challenges they face with a strong customer service orientation is required
• People Leadership: Demonstrates the ability to coach, develop, motivate, and hold team members accountable while creating an inclusive, collaborative, and high-performing team environment.
  Strategic Prioritization: Balances team capacity, business priorities, and resource allocation to deliver results against organizational objectives.
• Team Player: Is responsive, flexible, and able to succeed in a team-oriented, collaborative environment, building effective working relationships and partnerships with internal partners, customers, and vendors
  Compensation:

The pay range for this role is shown below. Compensation decisions are determined based on an individual’s qualifications, job-related knowledge, skills, and experience.

• Greater Seattle area target pay range: $127,971 - $156,409. The full pay range is $106,643 - $177,738.
• Outside Greater Seattle area target pay range: $112,937 - $138,035. The full pay range is $94,115 - $156,857.
  
  

Greater Seattle Area is defined as working within approximately 100 miles of Seattle.
Outside Greater Seattle is defined as working approximately 100 miles or more from Seattle.

Benefits:

Regular part-time PEMCO employees working at least 24 hours per week and regular full-time PEMCO employees are eligible to elect coverage under medical, dental, and vision plans for themselves and their eligible family members with generous employer premium cost shares. In addition, as a benefits-eligible employee, you are:

• covered by employer-paid basic life and accidental death & dismemberment insurance policies as well as long- and short-term disability benefit coverages.
• eligible to participate in PEMCO’s 401(k) plan, which includes a generous employer match (2 for 1 on the first 6% employee pre-tax and/or Roth deferral, up to federal maximums).
  
  

PEMCO provides the following paid leave programs for benefits-eligible employees in their first year of PEMCO employment:

• Vacation and eight (8) paid holidays.
• Granted four (4) floating holidays and up to ten (10) days of sick leave immediately upon hire (pro-rated based on hire date and full-time/part-time status).
• In addition, PEMCO provides paid time off for bereavement, jury duty, and employee volunteering in the community.

Other miscellaneous benefit programs offered by PEMCO include:

• Education Assistance Program after one year of service.
• Scholarship program for children of PEMCO employees after one year of service; children’s birthday gift program
• Flexible Spending Accounts, Employee Assistance Program, and charitable gift matching

Other compensation depending on role, contributions, and performance may include:

• Discretionary bonuses.
• Tiered sales commissions and/or incentives

Equal Employment Opportunity:

At PEMCO, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. PEMCO is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or veteran status.

Accommodations

At PEMCO, people are at the heart of our business. We’re committed to providing an inclusive hiring experience for all candidates. If you need reasonable accommodations to apply for a role or participate in an interview, please contact us by email with your name, the job reference number(s), your preferred contact method, and a brief description of the accommodation needed. Requests are considered on a case by case basis in accordance with applicable disability laws, including the ADAAA.

Applicants have rights under Federal Employment Laws:

• Family and Medical Leave Act (FMLA)
• Equal Employment Opportunity (EEO)
• Employee Polygraph Protection Act (EPPA)