Growth Marketing Intern

Himedi makes Korea’s preventive health system accessible to people around the world. We believe knowing what is happening inside your body should not be a luxury or a logistics project. We are building the shortest path between anyone in the world and the kind of early detection Korea already treats as ordinary. We curate checkup packages with vetted Korean clinics, we are licensed by the Korean Ministry of Health, and we handle the whole thing end to end: booking, translation, coordination, and results. Our work has been covered by the BBC, The Guardian, Allure, Business of Fashion, and The Straits Times, and our own content earns attention through cited evidence rather than hype. Backed by White Star Capital, Murex Partners, and TBT Partners with $8.5M raised, we launched himedi.com in August 2024 and are scaling fast in the U.S. Overview We are looking for a Growth Marketing Intern to scale Himedi's organic digital marketing in the U.S. market: Instagram, TikTok, LinkedIn, Threads, YouTube, Reddit, and email. This is not primarily a content-creator role and it is not a design role. It is an analytical role that happens to live on social platforms. We do not spend money on ads and we do not plan to. Every bit of growth has to be earned through smart positioning, native content, community, and relentless testing. That means the person in this seat has to be as comfortable in a spreadsheet as they are in a comments section: forming a hypothesis, shipping the test, reading what the numbers actually say, and folding the lesson into next week's experiments. We do not have a playbook. You will help write it, in public, one experiment at a time. You will work directly with the Cofounder, COO and the U.S. team, with real ownership of the channels from day one. What You'll Own Organic social across every platform we play on. Own the calendar, the posting, the community management, and the reporting for Instagram, TikTok, LinkedIn, Threads, YouTube, and Reddit. Each platform gets a strategy that is native to it, not the same post cross-published six times. Email marketing. Own the list, the segments, the sends, and the lifecycle flows. Test subject lines, timing, structure, and offers. Report on open, click, and downstream conversion, not vanity metrics. The measurement layer. Build and maintain a simple, honest dashboard of what is working per channel. Define the metric that matters for each experiment before it runs. The experiment backlog. Keep a running, prioritized list of tests. Ship them in weekly and biweekly cycles. Write up what happened, including the failures, so the team learns once and does not relearn. Trend and competitive scanning. Track what is working for adjacent brands, creators, and communities in health, longevity, travel, and wellness. Bring back formats and angles worth stealing and adapting. Content sourcing and packaging. You are not expected to be a designer or a full-time editor, but you are expected to be resourceful: assemble what you need from templates, existing assets, AI tools, clinic footage, and the team. Ship good enough, fast, then iterate on what performs. What Your First 90 Days Look Like Weeks 1 to 3: Audit every channel we run. Tell us what is actually working, what is noise, and what you would kill. Establish a baseline for each platform. Weeks 4 to 8: Ship your first set of experiments across at least three platforms plus email. Establish a weekly reporting rhythm and a shared experiment log. Weeks 9 to 12: Double down on what worked, cut what did not, and present a point of view on where our organic budget of time and effort should go for the next quarter. Who You Are Highly analytical. You reach for the data first. You can pull numbers out of platform analytics, put them in a spreadsheet, and come back with a conclusion and a recommendation, not a screenshot. A native user of these platforms. You genuinely use Instagram, TikTok, LinkedIn, Threads, YouTube, and Reddit. You know what a good Reddit post looks like versus a good LinkedIn post, and you can tell when a trend has three days left in it. A problem solver who takes initiative. You see the gap and you close it. You do not wait to be assigned work, and you bring a proposed answer along with the problem. Resourceful and scrappy. Zero ad budget is a constraint you find interesting, not discouraging. You find the free, clever, unglamorous path to distribution. Comfortable with change. Strategy here can shift weekly or monthly as we learn. That is a feature. If a plan you built gets replaced by a better one, you move on quickly. Biased toward fast iteration. You would rather run four two-week tests than one two-month campaign. You are willing to try things that fail, as long as we learn fast and the next experiment is better for it. A clear communicator. You can write a crisp update, explain a result to someone who was not in the weeds, and write copy that sounds human. Highly organized. Calendars, trackers, and documentation stay current without anyone chasing you. A team player. You share credit, ask for help early, and make the people around you better informed. Hungry to learn. You love marketing and you are curious about why things work, not just that they did. Qualifications Current undergraduate students in their final year, recent graduates, or early-career candidates with 0 to 2 years of experience Based in the New York City area and able to work hybrid Demonstrated analytical ability: coursework, a project, a side hustle, a personal account you grew, or prior work where you used numbers to make a decision. Show us the evidence, in any form. Comfortable with spreadsheets (pivot tables, basic formulas) and with reading native platform analytics Comfortable working in a fast-paced, ambiguous startup environment We welcome candidates from all majors and backgrounds Nice to have Experience growing an account, newsletter, or community from scratch, whether your own or someone else's Familiarity with email platforms (Klaviyo, Mailchimp, Customer.io, or similar), analytics tools (GA4, Looker Studio), or scheduling tools (Later, Buffer, Metricool, or similar) Comfort with AI tools for research, drafting, and content production Basic video editing (CapCut or similar) for quick turnarounds, not polished production Interest in healthcare, longevity, preventive health, or travel How We’ll Measure Success Growth in qualified audience and engagement per platform, not follower count alone Volume and quality of experiments shipped and documented Email list growth and engagement Organic-sourced traffic and inbound patient inquiries Speed from idea to test in market Paid internship, 6 months, with the intention of converting to a full-time role based on performance Hybrid in New York City Compensation: $36,400 to $45,240 on an annualized basis If you're passionate about learning what it takes to build Korea's first healthcare unicorn, we would love to hear from you! #J-18808-Ljbffr