CMF Senior Strategist

Overview The role: We’re looking for a CMF Senior Strategist to join our Consumer Tech global content team and become an integral part of our content function. With a visionary attitude, this Senior Strategist-level role will have significant research, design and product development experience within CMF (colour, material, and finish) and application processes, with proven success in the design and development of products in consumer electronics, home appliances, or automotive industries. Experience working with automotive, fashion and/or interior CMF applications is a plus. Relevant technical knowledge of material technology and processes within the product design, consumer electronics, home appliance and automotive industries is vital. You must have a keen ability to connect upfront macro trend research with technical production knowledge, and an innate curiosity to explore how new developments in innovative material technology and processes can be implemented to facilitate purposeful and responsible design. You will be highly articulate in written and visual communication, skilled in interpreting CMF trends, and able to create and edit CMF content. You’ll also manage content creation from junior teammates. The CMF Senior Strategist is a trusted CMF industry expert and client‑facing, meeting regularly with Enterprise-level clients. This role is based in Asia or the US. What will you be doing? The CMF Senior Strategist will research and produce solution‑driven CMF forecasts that demonstrate a clear understanding of client needs across multiple Consumer Tech categories and across industries such as automotive, fashion, interiors, and beauty. The content will be delivered in written, image, video or audio formats. You’ll advise on new CMF content needs based on client feedback to support the Consumer Tech content strategy set by the Content Director and/or Head of CMF. Technical knowledge of colours, materials and finishes for product design across consumer electronics, home appliances and automotive industries is vital. Experience with fashion and interior CMF applications is a plus. You will be highly articulate in written and visual communication and have expert understanding of how data and analytics influence commercial success. Key Accountabilities Forecasting and tracking the Consumer Tech industry with quantitative and qualitative data within all markets and demographics Active participation in the content for WGSN’s Strategic Forecasting internal events Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance Advise new CMF content needs following client feedback to support the content strategy of the department as directed by the Content Director and/or Head of CMF Manage a team of international freelancers to commission and edit content Responsible for the main peer review of CMF content created for their relevant segments, as directed by the Content Director and/or Head of CMF Collaborate with Consumer Tech team and wider content teams across multiple industries Travel nationally and internationally to cover industry trade shows, conferences and other events as required Work with the Sales teams to support client relationships Speak to clients regularly to understand their needs Servicing Enterprise Clients by delivering analyst calls and presentations Participate in marketing content as required, such as live events, webinars and podcasts Partner with the Marketing department in the creation and delivery of promotional materials to drive growth and build awareness of Consumer Tech Provide quotes for press and broadcast media as required Behave as a department ambassador both internally and externally Skills, Experience & Qualifications Seen to be or known to be a CMF expert within the Consumer Tech and adjacent industries, with a list of industry contacts Significant career experience within CMF trend research, product development or content creation, and demonstrates a deep understanding of the area of expertise Expert knowledge of the global market from macro to micro trends across a broad range of product areas – automotive, consumer, technology, fashion, interiors and lifestyle – with the ability to pinpoint trends that will impact the area of expertise Expert technical experience with industrial design software programs such as KeyShot and Adobe Creative Cloud Expert level of research, analysis, writing and editing content Expert understanding of the role data and analytics play in commercial success Ability to analyse data and pinpoint trends that will impact the market Excellent written English Ability to take ownership of personal assignments, prioritise workload, manage and support other members of the team Excellent organisation, communication and management skills with the ability to work within an international team to ensure content or outputs are of a consistently high standard and submitted on time Ability to build strong working relationships with key stakeholders in the business, from Sales, Client Services and Marketing Excellent presentation skills with proven experience in presenting to internal stakeholders, external clients and events Must be a self‑starter and able to work independently Technical skills: KeyShot, Adobe Creative Cloud, Microsoft Office, Google Workspace, social media platforms, and AI tools such as Midjourney, ChatGPT, Gemini etc Benefits & Wellbeing Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs. #J-18808-Ljbffr