Content Creator - Social

Location New York Employment Type Full time Location Type On-site Department Marketing Compensation $135K – $150K We aim to pay 90th percentile for the industry. All roles including meaningful equity ownership. Slingshot AI Slingshot AI is the team behind Ash, the first AI designed for mental health. Our mission is to make support more accessible and help people change their lives in the ways they want. We’re building a world-class team by empowering individuals with the autonomy, flexibility, and support they need to do their best work. We dream big, iterate fast, and care deeply. If that sounds like you, we’d love to hear from you. Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations, with offices in both New York City and London. We're a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, plus top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and many others. The Role This isn’t a typical “social media manager” role. You’ll help build our content engine from the ground up - turning raw ideas into daily output, shaping a system that can scale, and helping define what Ash feels like in the world. You’ll work closely with design, move quickly, and focus on clarity over polish. You’ll be responsible for: turning ideas into high-quality content, every day building a clear, repeatable content system partnering with design to create strong, thoughtful pieces helping shape how Ash shows up in the world What you'll do Create content daily Turn ideas into posts - text-first, carousels, short-form video - across our social media accounts. The bar is emotional precision, not production value*.* Build and run the system Own the content calendar. Maintain a steady pipeline from idea to draft to publish. We'll be moving at high velocity during the launch phase - expect 2–3 posts per day early on, settling into a sustainable rhythm as we learn what works. Direct the visual language Partner with internal and external designers to translate copy into clean, repeatable visual formats. Keep things consistent without letting them go stale. Clarity and identity over perfection. Track what's working Watch shares, saves, and engagement patterns. Identify what's breaking through and why. Refine tone and format over time based on what you find - not just instinct, but evidence. Work with creators Find and collaborate with creators who genuinely get Ash's voice. Translate our formats into collaborative content. The goal is resonance, not reach. What We’re Looking For You've come up through content creation, creative direction, or a social-native role. What matters more than the title is that you've built something - an account, a format, a campaign - that actually resonated. You understand the craft. You have taste and you can articulate it You write clearly, simply, with emotional precision You move fast and don't get precious You think in systems, not just individual post Why this role You’ll help shape a new kind of brand in culture - one grounded in how people actually feel, not just what they do or buy. You’ll work at the intersection of product and storytelling, and build a system that scales. What we offer: A chance to join a passionate tight-knit team working on something to change the world Competitive compensation (top of personal market) Travel between our NYC / London offices Usual startup perks like free lunch and coffee in office + generous learning budget We cover your personal therapy Compensation Range: $135K - $150K #J-18808-Ljbffr Slingshot