Director, Specialty Marketing

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!

For more information about our benefits, see below!

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

The Director, Specialty Marketing, North America will lead the development and execution of comprehensive marketing strategies across a portfolio of service brands operating in the U.S. and Canada. This role is pivotal in driving business growth, enhancing brand equity, and expanding market share within key sectors like Pest, Hygiene, Wellness, and Environment. You will oversee a talented team, fostering a collaborative environment that prioritizes customer acquisition, enhances customer experience, and empowers sales teams.

This high-impact position requires a strategic and results-oriented leader with strong communication and interpersonal skills. You will collaborate closely with cross-functional teams, including sales, operations, and finance, to ensure alignment with overarching business objectives. The ideal candidate possesses exceptional leadership qualities, demonstrated success in managing high-performing teams, and a proven ability to thrive in a fast-paced, dynamic environment. A deep understanding of the evolving marketing landscape and a passion for delivering innovative solutions are essential.

Key Performance Indicators

• Delivery: Execution to agreed Strategy Plan for each business and/or brand

• Efficiency: Transition Costs / Transition Timing / Budget

• Growth: New Customers, Solution Penetration, Innovation Revenue, Customer Retention

• People: Retention / Engagement / Enablement / Growth

• Performance Marketing: Execution of lead generation activities to support the commercial plan

• Customer Voice & Insights: Customer insights and performance metrics, measurement and recommendations on growth interventions

• Market Success: Solution penetration / Vertical / Commercial penetration / Innovation adoption

• Brand: NPS / Awareness / Consideration / Transition

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Ensuring a high quality and quantity of leads, for converting marketing leads into sales leads, innovative ways to capture leads, and leveraging our existing database more effectively. Additionally, ensuring all event opportunities are fully leveraged to capture leads, generate awareness, and manage our brands. Establishing true ROI for events is necessary.

• Execute successful marketing campaigns taking advantage of modern marketing technology and approach - AI, automation, ABM, retargeting - to establish brand leadership, build awareness, generate leads, upsell existing customers and support retention goals.

• Management of marketers, all of whom work remotely, so strong, effective and engaging leadership is critical.

• Budget management - planning, creating, and consistently tracking. Leveraging the Procurement team is a requirement.

• Evaluate current marketing structure and operations and take necessary steps to improve collaboration, workflows and tracking. Documenting best practices and establishing a relevant, ongoing training and development approach.

• Take a leadership role within the department, to ensure the success of each team member and the broader success of the department in an effort to continue to elevate Marketing's profile.

• Leverage our database and library of assets - The Director, Marketing will work with their team of marketing professionals to establish consistent and measurable initiatives to generate leads, create awareness, and build our brands through email marketing, webinars, collateral, direct mail, social networking, SEO, internal assets, thought leadership, tradeshows and events, customer programs, and more.

• Will own proposition across all brands, verticals and LOBs, ensuring a consistent approach that engages and inspires the customer. Specifically, this leader will be responsible for working with their team as well as sales, ops and CX leaders to create messaging that is dynamic, relevant, flexible, and effective in order to sell to new customers and upsell into existing customers.

• Develop marketing strategies for each business line and brand, focusing on demand generation, pricing growth, solution penetration, and customer retention. Stay informed about market trends, industry insights, and competitor activities to refine strategies.

Required Experience

• A minimum of 10 plus years experience as a dynamic senior level leader with at least 5 years in a Marketing leadership role, working with diverse teams in a field based business on a national scale.

• Bachelor's degree in a related area, BA or BS; Master's degree a plus.

• Strong presentation skills are required.

• Deep knowledge of lead creation, development, nurturing, and management.

• Must possess superior verbal and written communication skills.

• Excellent organisational skills with a heightened sense of attention to detail are key.

• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

• Experience with the Google Platform is a plus.

• Experience with aspects of both B2B and B2C, including marketing, sales, service, customer relationship management (CRM), product, pricing and superior data analytics capability.

Required Leadership Traits and Characteristics

• Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators.

• Excellent people management skills with demonstrable experience of leading a large, dispersed and diverse workforce across multiple locations and national level.

• Excellent organisational and leadership skills with the ability to operate effectively both strategically and operationally as required.

• Outstanding communication skills with demonstrated ability to influence at all levels with a range of internal and external stakeholders including customers, employees, trade unions, investors, analysts, regulators, government bodies and suppliers as required.

• Strives towards making a positive impact on society and the environment across the ESG spectrum, establishing RTX as a leader in this space

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

Formal Education, Qualifications or Training

• Bachelor's Degree or equivalent in a Business Development, Commercial or Marketing related subject

• Master's Degree preferred

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes:

Professional and Personal Growth

• Multiple avenues to grow your career

• Training and development programs available

• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions

Work-Life Balance

• Vacation days & sick days

• Company-paid holidays & floating holidays

• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work. Is that you?

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

California residents click here to review your privacy rights.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.