Business Analyst

Business Analyst – Marketing & Performance Insights (Remote – U.S.)

Location: Remote (United States)

Job Type: Full-Time

Pay: $85,000 – $95,000 annually (based on experience)

About Us

The Heartland Roadshow operates nationwide buying events across the United States, specializing in estate jewelry, precious metals, coins, and collectibles. At each event, our buyers interact directly with customers in real time, and marketing plays a key role in driving attendance and performance.

We are hiring a Business Analyst to turn performance and marketing data into actionable insights that directly impact how we run and improve our events across the country.

The Role

This role goes beyond reporting.

You will analyze marketing performance, buyer activity, and event outcomes to identify what is working, what is not, and what should change.

You will not only build reports—you will interpret them, challenge them, and go deeper to uncover additional insights that drive better decisions across the business.

What You’ll Be Working On

• Marketing performance data tied to event attendance and buyer engagement

• Buyer performance reports across nationwide events

• Multi-layer analysis to identify trends, patterns, and opportunities

• Building and refining reports to answer deeper business questions

• Translating raw data into clear recommendations for leadership

Core Responsibilities

• Analyze marketing and event performance data to identify trends and insights

• Evaluate buyer performance and connect results back to marketing activity

• Build and maintain reports that summarize performance across multiple events and regions

• Identify gaps in reporting and proactively develop additional analysis when needed

• Translate data into actionable recommendations for leadership

• Support ongoing optimization of marketing strategy and event effectiveness

• Present findings in a clear, business-focused way (not just dashboards or charts)

What Success Looks Like

• Leadership understands why performance is happening, not just what happened

• Reports consistently evolve into deeper analysis, not static outputs

• Insights directly influence marketing and event strategy decisions

• You proactively identify questions the business should be asking

Ideal Candidate Profile

Must-Have

• Strong experience in data or business analytics roles

• Ability to interpret data and turn it into actionable business insights

• Experience working with marketing, performance, or customer data

• Strong Excel and/or data analysis skills

• Experience building reports and presenting insights to leadership

Preferred

• Strong Power BI or Tableau experience (highly preferred)

• Experience in marketing analytics or performance-driven environments

• Experience with multi-location or event-based businesses

• Strong critical thinking and problem-solving skills

Key Traits

• Curious and investigative (doesn’t stop at surface-level reporting)

• Comfortable challenging what the data is showing

• Strong communication and storytelling with data

• Naturally connects data to business decisions

The Heartland Roadshow is committed to a fair, respectful, and inclusive hiring process, evaluating candidates based on their experience and alignment with the role.

If you need assistance or accommodation at any point during the application or interview process, please contact our Human Resources team at View email address on us.fitly.work.