Enrollment Growth & Brand Marketing Specialist

Develop and implement the overall marketing strategic plans for Heritage Christian School Develop and execute a comprehensive enrollment growth plan aligned with school objectives including measurable enrollment targets by grade level and program Expand and manage lead generation efforts including events, referrals, church partnerships, company collaborations, and digital outreach Oversee all stages of the enrollment process including inquiry intake, tours, applications, testing, and onboarding Interact with parents, potential parents, the community and area leaders Ensure timely, professional, and consistent communication with prospective families Design and implement follow-up and nurture processes for current and prospective families Monitor and improve conversion rates throughout the admissions funnel Build and implement student retention and re-enrollment strategies Use CRM and enrollment tracking systems Analyze enrollment trends, conversion data, and retention metrics Provide regular reports and dashboard updates to school leadership Create and manage content for website, social media, and promotional materials Facilitate a positive brand image in the community by overseeing communications, newsletters, press releases, ads, special events, and more Communicate regularly with prospective and current families Collaborate with administration to ensure consistent branding and messaging aligned with the mission of HCS Collaborate with the Advancement Officer on communications and events Manage special events and milestone celebrations Use a variety of computer systems for reporting, tracking, and communication Maintain confidentiality of sensitive information regarding students and families Other duties as assigned Qualifications Bachelor's Degree in Marketing, Sales, Communications, Business, or related field (or equivalent experience) Excellent interpersonal skills and enjoys working with people Three or more years experience in marketing, admissions, recruitment, or sales preferred Strong written and verbal communication skills Proficiency with social media platforms, marketing tools, CRM, Microsoft Office, and basic design software Ability to manage multiple projects and deadlines Must display strong interpersonal skills with students, parents, and staff Must be able to accept and uphold the mission of HCS Able to pass Ohio Revised Code required background check and drug/alcohol testing #J-18808-Ljbffr