Graphic Design Manager

Description

Graphic Design Manager - West Bend, Wisconsin

Why Work at Delta Defense?

Because culture mattersand ours is legit.

• Fast-paced, mission-driven, and genuinely fun
• #25 on The Wall Street Journals 2025 Top 100 Americas Most Loved Workplaces
• Newsweek Top 100 Americas Most Loved Workplaces (2023 & 2024)
• Inc. 5000 Fastest Growing Private Companies 14 years in a row

Most importantly, your work here actually matters.

Youll help Americans protect themselves, their families, and their freedomsevery single day.

Graphic Design Manager - Core Attributes:

• Experience with emerging creative technologiesincluding AI-assisted design tools and generative creative workflows.
• Familiar with the firearms industry or related fields.
• Ability to Inspire and lead a mission-driven design team to elevate visual storytelling, set shared standards, and deliver consistent, high-impact brand experiences for USCCA members and firearm owners nationwide.

Graphic Design Manager - Why this role matters to you:

Delta Defense is seeking an innovative and visionary Graphic Design Manager to lead and evolve our in-house creative design team. This role is responsible for shaping the visual expression of the USCCA and Delta Defense brands across digital, print, and emerging media platforms.

The ideal candidate is a creative leader and modern design technologist who blends strong art direction with expertise in digital design systems, brand design, and emerging creative technologiesincluding AI-assisted design tools and generative creative workflows . This leader will guide a team of designers in developing impactful visual storytelling that strengthens our brand, enhances member experiences, and advances our marketing and mission.

As a champion of creativity and innovation, the Graphic Design Manager will establish design standards, mentor talent, and collaborate cross-functionally with marketing, product, and leadership teams to deliver compelling brand experiences that resonate with firearm owners nationwide.

Elevate your career with us and reap the rewards of your success!

• Competitive base salary and eligibility in company incentive bonus plan
• 23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
• Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD

Graphic Design Manager - Essential Duties & Responsibilities:

Creative Leadership & Art Direction:

• Implement and manage the visual evolution of the USCCA and Delta Defense brands across marketing, digital platforms, and member experiences.
• Provide art and creative input for major campaigns, product launches, and brand initiatives.
• Ensure consistent and compelling brand expression across all channels including web, video, social media, advertising, and print.
• Translate strategic business goals into powerful visual storytelling and design solutions.

Design Strategy & Innovation:

• Champion modern design practices , incorporating emerging technologies such as AI-powered design tools, generative imagery, and automated creative workflows .
• Lead the development of scalable digital design systems and brand standards to ensure efficiency and consistency.
• Identify opportunities to innovate in visual communication, user experience, and creative production processes.
• Stay ahead of industry trends in digital design, creative technology, brand design, and visual storytelling .

Digital & Experience Design:

• Guide the design of high-performing digital marketing assets, website experiences, and digital products .
• Collaborate with product, marketing, and engineering teams to improve user experience, conversion, and engagement across digital channels.
• Ensure design solutions are optimized for modern platforms including web, mobile, social, and video-first environments .

Team Leadership & Development:

• Manage, mentor, and develop a team of designers and graphic artists.
• Provide clear creative direction, constructive feedback, and growth opportunities for team members.
• Foster a collaborative, innovative, and high-performance creative culture.
• Champion professional development in areas such as AI design tools, motion graphics, digital design, and art direction .

Creative Operations & Project Management:

• Oversee design project prioritization, workflow management, and resource allocation.
• Ensure projects are delivered on time, on brand, and aligned with strategic objectives.
• Continuously improve creative production processes to increase speed, quality, and scalability.
• Coordinate with internal stakeholders and external partners including photographers, printers, and creative vendors.

Cross-Functional Collaboration:

• Partner with marketing, brand, product, and executive leadership to align creative strategy with business objectives.
• Present creative concepts, design strategies, and improvement opportunities to senior leadership.
• Influence cross-functional teams through strong communication, storytelling, and visual thinking.

Graphic Design Manager - Required Skills/Experience:

• Bachelors degree in Graphic Design, Visual Communication, Digital Design, or related field. Equivalent experience will be considered.
• 5+ years of professional design experience across brand, digital, and marketing design.
• 2+ years of experience managing or mentoring creative teams.
• Strong portfolio demonstrating brand design, digital design, art direction, and marketing campaigns.
• Advanced experience with modern design tools including Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and digital design tools such as Figma or similar platforms.
• Familiarity with AI-powered creative tools, generative design technologies, and modern creative workflows.
• Strong understanding of digital marketing design, user experience, and content-driven visual storytelling.
• Excellent communication, presentation, and strategic thinking skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Commitment to continuous learning and staying at the forefront of design innovation.
• Demonstrates the Core Values of Delta Defense, LLC.

Work Location:

This role is based at our headquarters in West Bend, WI. For those opting for a hybrid schedule, this involves working in-office three days a week.

** Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. **

Work for Delta Defense, the private company that provides Marketing, Operations and Customer Service for the U.S. Concealed Carry Association. The USCCA safeguards life, freedom, and finances for responsible American protectors. Learn more about the USCCA at

Learn more & apply: Delta Defense Careers

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