Marketing Communications Strategist

To elevate the profile of educational innovation, the remote Marketing Communications Strategist will develop and implement comprehensive communications strategies, manage digital content, and execute marketing campaigns to connect learners with Duke's online educational programs. Key responsibilities Lead the development and implementation of communications strategies that align with the Center for Teaching and Learning's mission and goals Manage and enhance digital presence, including website content and social media, ensuring engagement and accessibility Design and execute recruitment marketing campaigns for digital education programs while monitoring and optimizing performance metrics Required qualifications Bachelor's degree in Journalism, Communications, Public Relations, Marketing, English, or a related field Four years of professional experience in journalism, public relations, marketing, or communications Experience developing and executing communications strategies for organizations or brands Experience planning and executing digital marketing campaigns Strong storytelling ability with experience creating content for diverse audiences and platforms