Technical Digital Marketing Consultant. Job in San Mateo LilyLifestyle Jobs

Technical Digital Marketing Consultant Location: Foster City, CA. Day 1 onsite. Full‑time position. Role: Senior Technical Lead (Digital Marketing Program) focusing on GMP, GA4, GTM, and SEO. Primary Responsibilities Digital Marketing & Analytics : Strong experience in Google Analytics, GTM, Google Ads, SEO, PPC analysis, KPIs tracking, data analysis, analytics strategy, dashboarding, and performance optimization. Design, implement, and optimize digital campaigns across social media channels to drive growth and customer engagement. Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI. Monitor competitors’ activity to identify new strategies that may affect business goals. Collaborate with team members to develop strategies to optimise website user experience and maximize conversions. SEO Responsibilities Conduct market research to understand consumer behaviours and inform campaign development. Review previous campaigns to identify strengths and weaknesses. Conceptualize marketing campaigns targeting pain points of clients. Plan and perform keyword research and A/B testing framework for SEO to improve ranking. Design, implement and optimize retargeting ads using Facebook and AdWords to improve visitor conversion. Create a holistic paid acquisition strategy to improve ROI. Manage social media campaigns and review website content for optimisation. Implement email marketing strategies to increase revenue. Qualifications 8–10 years of experience in marketing or related roles. Experience managing marketing email campaigns and using marketing automation systems such as Marketo. Familiarity with Salesforce or similar CRM. Demonstrated experience driving data‑driven analytics roles. Proficiency with hotjar, SiteImprove and other analytics tools. #J-18808-Ljbffr