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Brand Innovation Manager, Food

INCPG

divh2Brand Innovation Manager/h2pCompany is a dynamic and forward-thinking leader in the food sector, committed to delivering innovative and high-quality products that resonate with consumers. We are currently seeking a creative and strategic-minded professional to join our team as a Brand Innovation Manager./ph3Responsibilities/h3pProduct Conceptualization and Development:/pulliLead the ideation and development of new and innovative products within the food category./liliCollaborate cross-functionally with RD, marketing, and other teams to ensure seamless product execution./li/ulpMarket Analysis and Trend Identification:/pulliStay abreast of industry trends and consumer preferences related to food innovation./liliConduct market research to identify white spaces and opportunities for brand differentiation./li/ulpBrand Strategy and Positioning:/pulliDevelop and execute brand strategies that align with company goals and resonate with the target audience./liliContribute to the development of the brand positioning, messaging, and overall brand architecture./li/ulpCollaboration with Culinary and RD Teams:/pulliWork closely with culinary and RD teams to translate innovative concepts into feasible and scalable product solutions./liliProvide input on flavor profiles, ingredients, and packaging design./li/ulpProject Management:/pulliDrive end-to-end project management of brand innovation initiatives, ensuring timely delivery and successful implementation./liliMonitor project budgets and timelines to meet business objectives./li/ulpCross-Functional Collaboration:/pulliCollaborate with marketing, sales, and operations teams to integrate brand innovation strategies into overall business plans./liliCommunicate effectively with internal stakeholders to gather input and insights./li/ulh3Qualifications/h3ulliBachelors degree in Marketing, Business, Food Science, or a related field. MBA is a plus./liliProven experience 3-5 years in brand innovation, product development, or a related role within the food industry./liliStrong understanding of market trends, consumer behavior, and competitive landscape./liliExceptional project management and organizational skills./liliCreative thinker with the ability to turn ideas into actionable strategies./liliExcellent communication and interpersonal skills./li/ulpIf you are a passionate and creative individual with a proven track record in brand innovation within the food sector, we invite you to join our team and contribute to our exciting journey of delivering cutting-edge products to the market./p/div

Vacancy posted 2 days ago
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