Acquisition Manager

: Category Smoke-Free Products Standard Location Stamford, Connecticut, United States Job Id 11581 Job Type Full Time Posted Date 05/23/2025

Req ID

11581

Job Type

Full Time

Date Posted

05/23/2025 Be a part of a revolutionary change! At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future. With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. The Acquisition Manager is responsible for developing and executing the customer acquisition strategy, ensuring a steady pipeline of high-quality leads across various channels. This role focuses on optimizing lead generation, acquisition campaigns, and conversion processes to maximize return on investment and drive business growth. As a key leader within the CX Strategy & Design team, the Acquisition Manager collaborates with internal and external stakeholders to identify, implement, and refine acquisition strategies that enhance customer engagement and increase conversions. This role requires a data-driven, performance-oriented approach to ensure efficient lead management and seamless customer experiences. Your ‘day to day':

• Design and oversee a comprehensive, multi-channel lead acquisition strategy, ensuring alignment with business objectives
• Optimize lead quality and conversion rates through continuous analysis, testing, and refinement of lead generation efforts
• Social Media Leads: Collaborate with the social media team to optimize lead generation via organic social strategies
• Paid Media Leads: Work with digital paid media team to develop cost-effective paid media campaigns that drive high-intent leads
• Organic Leads: Partner with the web and content teams to enhance organic lead generation through strategic content, SEO and AI generative search
• Indirect Leads: Work with Indirect retail channel teams to create and implement cost-effective lead generation programs.
• Event & LAMP (Legal Age Meeting Places) Leads: Leverage event and LAMP presence to attract high value leads
• Future Lead Generation Channels: Identify, test, and scale new and emerging lead acquisition channels
• Oversee end-to-end lead processing, ensuring a structured and efficient approach to lead nurturing and sales conversion
• Continuously refine the conversion funnel, removing friction points to enhance lead-to-sale conversion rates
• Define clear KPIs and performance benchmarks to measure and improve acquisition efforts
• Work closely with marketing, sales, and digital teams to launch and monitor high-performing customer acquisition campaigns
• Leverage data analytics and insights to optimize campaign performance and budget allocation
• Ensure the lead management system is efficient, user-friendly, and fully integrated with CRM and sales platforms
• Identify opportunities to automate and enhance lead tracking, qualification, and nurturing processes
• Partner with channels, field, and marketing teams to ensure a seamless transition from lead generation to conversion
• Act as a key point of contact for field teams for leads management area
• Establish and track key acquisition KPIs, leveraging insights to optimize lead generation efforts
• Provide regular reports on lead performance, ROI, and areas for improvement
• Stay ahead of industry trends and emerging customer acquisition technologies
• Continuously evolve acquisition tactics, exploring new channels, automation, and AI-driven approaches

Who we're looking for:

• Ability to develop high-impact acquisition strategies based on customer insights and data analytics
• Strong analytical skills to measure and optimize acquisition performance
• Deep understanding of lead nurturing and conversion funnel optimization
• Experience managing lead tracking systems, marketing automation, and CRM platforms (e.g., Salesforce, HubSpot)
• Familiarity with customer journey mapping and personalization strategies
• Ability to manage cross-functional projects and work effectively with marketing, sales, and external partners.
• Strong communication and negotiation skills to align stakeholders on acquisition goals and initiatives.
• Experience leading lead generation initiatives across multiple teams and regions
• Ability to motivate and align internal teams and external vendors towards shared business objectives
• Bachelor's Degree in Marketing, Business, Digital Strategy, or a related field
• 5+ years of experience in lead generation, digital marketing, or customer acquisition
• Proven track record in managing high-performing acquisition campaigns and optimizing conversion funnels
• Legally authorized to work in the US now and in the future without sponsorship

Annual Base Salary Range: $123,750 - $165,000

What we offer

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer. PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit and