Senior Associate, Strategy

Position Overview We seek a junior strategist who will support the Strategy Director in developing communications strategy for key brands within our client portfolio. This role will identify insights across culture, category, consumer, and connections to form the basis for strategic planning. By focusing on why people think, feel and act the way they do, the associate will help create communication strategies and ideas that build cultural impact, community relevance, and commerce connection for the brand. Responsibilities Become the expert and champion of the firm's proprietary data tools and syndicated research, uncovering compelling insights within culture, communities and commerce. Support the development of consumer profiling for core high‑value audiences, including synthesis of consumer data and storytelling. Maintain deep understanding of the business, brand, target audiences and category. Assist in developing strategic blueprints that articulate insights, strategic pillars and media imperatives for campaigns. Collaborate in the creation, selling and execution of activation ideas; participate in ideation sessions with integrated planning teams. Assist in crafting RFPs that are both inspiring and strategic, and help evaluate and shape partner submissions. Partner with planning and investment teams to pull strategy into media ideas and tactics. Package insights, strategy and activation ideas for simplicity and clarity and contribute to compelling narratives across client‑facing presentations. Develop effective and inspiring working relationships within the agency and with senior clients. Required Skills and Experience Enthusiastic consumer of, and curious about, pop culture and the ever‑changing media landscape. Persuasive with outstanding written and oral communication skills. Comfortable pulling, analyzing and applying data to support thinking. Basic understanding of major desktop research tools (e.g., Google Trends) and qualitative research techniques. Desired Skills and Experience Previous experience at a media, creative or digital agency (1‑2 years is ideal). Demonstrated creativity. Independent, efficient and thrives in a fast‑paced environment. Proven ability to simplify the complex and focus on points that matter most. Wage and Benefits We offer a total rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits. Salary Range: $65,000–$70,000 USD. Employment Transparency It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. For applicants in the United States, if you have a disability and would like to request an accommodation, please email View email address on click.appcast.io. #J-18808-Ljbffr IPG Media Brands