Marketing Lead

About Rivian Rivianis on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. Role Summary At Rivian, every launch is a chance to show people what’s possible when adventure and technology go together. As Marketing Lead, you’ll turn brand strategy and business priorities into the campaigns and product launches that people remember. You’ll own the work from the first brief to the final retro, and you’ll make sure every touchpoint tells one clear, emotionally resonant and impactful story. This role suits someone who has strategic clarity, creative judgment and the operational discipline to move a big idea from concept to market without losing what made it great. Responsibilities Own tentpole campaigns end to end. Lead major brand campaigns and product launches from strategy to in-market. You set the pace, keep momentum and hold the work to a high bar. Write the brief that sets up great work. Align teams on the objective, audience, insight and creative opportunity. Quarterback go-to-market. Bring channels and cross-functional partners (i.e. Creative, Social, Media, CRM, Software/Product, Comms, Experiential) together around one big campaign idea. Make sure every channel plan ladders up to the campaign’s goals and every touchpoint works as part of a whole. Bring launches to life. Partner with Product on positioning and messaging for vehicle, software and service launches. Own launch readiness so that what we promise consumers is what they experience. Push creative to be its best. Work with in-house teams and agencies, judging work against the brief and business objectives. Give clear, actionable feedback at every stage, and review every asset before it ships. Run a tight budget. Partner with Marketing Ops and Finance to keep spend tracked and on plan. Make every campaign smarter than the last. Set KPIs at kickoff, then turn results into honest learnings: what worked, what didn’t and why. Qualifications 7+ years leading integrated consumer campaigns, product launches, product marketing, or brand marketing at a brand, agency or both A track record of briefs that unlocked breakthrough creative Comfort leading cross-functional teams without direct authority Sharp creative instincts and a high bar for craft and accuracy Fluency with KPIs, budgets and turning data into decisions Pay Disclosure The salary range for this role is $125,000 to $165,560 for California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs. The successful candidate may be eligible for annual performance bonus and equity awards. We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com. Equal Opportunity Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law. Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at View email address on click.appcast.io. Candidate Data Privacy and Technology Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions. How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Rivian uses iCIMS Talent Cloud Artificial Intelligence (TCAI) and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role. AI does not make hiring decisions: Qualified candidate applications are reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate. Participation in AI profile matching is entirely voluntary. If you prefer that your profile not be used in this process, you can opt out at any time. Opting out means your profile will be excluded from automated matching and will not be surfaced for additional roles through this system. Your current application remains active and will not be affected in any way. #J-18808-Ljbffr Rivian