Product Marketing Manager - Backhoe

Company Profile

80 years and countless innovations later, JCB is the world's largest privately-owned manufacturer of construction and agricultural equipment. At 23 plants spanning four continents-and countries including the United States, the United Kingdom, India and Brazil-JCB manufactures a range of more than 300 products including telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and tractors.


JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite - a machine that holds up in the toughest environment and increases their productivity.


At JCB, we stand behind our products - and our name.


Position Purpose

This position is responsible for JCB product development, pricing, training, market strategy and marketing communications to support the growth of the product line's sales volume in North America.


Position Type

Full Time, Exempt


Major Tasks, Responsibilities & Key Accountabilities

• Partnering with our factory-based Product and Engineering Teams to provide target product specifications and product features for completion of current and future product development of the product line
• Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
• Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
• Provide on-going product support to dealer and direct sales teams
• Gather comprehensive voice of customer analysis to support product development activities
• Coordinate product development activities with engineering teams
• Track and communicate competitor product activity and product trends to division and regional sales teams
• Maintain competitive data files on pricing and market share
• Identify new market opportunities and develop new and/or improved products to satisfy this market gap
• Create and conduct sales training seminars and demonstrations
• Liaise with the Product Support team to raise customer satisfaction levels
• Ensure that products are priced competitively and in a way that will maximize profit opportunities for the JCB Group and the North American dealers
• Develop materials and plans for inclusion in the Product Information Book
• Coordinate with the Marketing Department to create marketing materials
• Develop and maintain SAP sales configuration system
• Attend relevant shows and conventions
• Manage and nurture any direct reports.
• Support the delivery of the Sales Training Curriculum. Includes building training materials and delivering the content to salespeople. Both classroom and in the field.
• Working with the factory product teams to maintain the dealer ordering tool.
• Travel is required, expect up to 30%.

Minimum Qualifications

• Experience with Construction Equipment, ideally backhoes and compaction equipment.
• BA in Business, B. Engineering or similar
• 4 + years sales, product marketing, engineering and/or customer support experience in the industry or similar
• Must pass any drug screens, background checks and pre-employment tests as applicable.
• Valid US Driving License.

Knowledge, Skills, Abilities & Competencies

• Proven success in analyzing and forecasting trends
• Strategic mindset with excellent analytical and conceptual skills
• Strong relationship management skills
• Solid interpersonal skills; written, verbal and listening
• Strong process understanding in product and sales development
• Ability to effectively manage and maintain peer and business relationships with a high degree of integrity and trust
• Ability to motivate others and drive for results

• Strong oral and written communication skills
• Individual should be a self-starter and internally motivated
• Effective project management skills
• Ability to understand and analyze business requirements and convert them into marketing specifications and solutions
• SAP working knowledge.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment
• Subject to noise and temperature changes

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to:

• Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is occasionally required to stand and walk.
• The employee must frequently lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
• Climb in and out of construction equipment in a safe manner.

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.