Growth Marketing Manager

Job Description Role Overview We are seeking a Growth Marketing Manager to help build, execute, and optimize our demand generation engine across the full funnel. This is a hands-on, execution-focused role responsible for launching and managing multi-channel campaigns, owning marketing automation within Marketing Automation tools (like Pardot Marketing Cloud Account Engagement), and translating data into actionable insights that drive pipeline growth. You will work closely with Marketing Leadership, Sales, and BDR teams to ensure campaigns are targeted, measurable, and aligned to revenue goals, not just lead volume. This role is ideal for someone who thrives in a fast-paced, revenue-driven environment and wants to have a direct impact on pipeline performance. What You'll Do Campaign Execution & Marketing Automation Build, launch, and optimize multi-channel demand generation campaigns in Pardot, including: Email nurtures and lifecycle programs Landing pages and forms Automation rules and Engagement Studio workflows Targeting & Intent-Driven Marketing Leverage 6sense intent data to identify in-market accounts and prioritize outreach Execute account-based and persona-based campaigns aligned to buying stage and signals Use ZoomInfo for list building, enrichment, and audience segmentation Pipeline Growth & Performance Optimization Support pipeline generation by driving: MQL volume and quality Conversion rates across the funnel Campaign engagement and velocity Continuously test and optimize subject lines, messaging, audiences, and cadence Identify what's working, what's not, and recommend where to adjust spend and focus Reporting & Analytics Own campaign and funnel reporting, including: Campaign performance and engagement Lead flow and lifecycle progression (MQL - SQL - Opportunity) Build dashboards and provide insights to marketing and sales leadership Translate data into clear recommendations that improve results Sales Alignment Partner closely with Sales and BDR teams to align on: Target accounts and personas Lead definitions and SLAs Campaign goals and follow-up expectations Ensure clean handoffs between marketing and sales and help troubleshoot pipeline gaps Process & Optimization Maintain campaign documentation, naming conventions, and best practices Support data quality initiatives and reporting accuracy Collaborate with Marketing Operations to improve systems, workflows, and reporting What Success Looks Like (First 6-12 Months) Campaigns are launched on time, properly segmented, and consistently measured Improved engagement and conversion rates across nurture programs #J-18808-Ljbffr Novatech