Digital Marketing Specialist

About the Role Our client is seeking a versatile and analytical Digital Marketing Specialist to join their team in East London . This role is responsible for executing and optimizing digital marketing strategies across various channels, including SEO, SEM, social media, and email marketing, to drive customer acquisition and engagement for their e-commerce business. You will play a key role in analyzing campaign performance, identifying trends, and implementing data-driven improvements to maximize reach and conversion rates. This is an excellent opportunity for a marketing professional looking to make a significant impact in a growing company. Key Responsibilities Implement and manage SEO strategies to improve organic search rankings and website traffic. Execute paid advertising campaigns (Google Ads, social media ads), monitor performance, and optimize for ROI. Develop and manage email marketing campaigns, including content creation and list segmentation. Create and schedule engaging content for social media platforms, fostering community interaction. Analyze digital marketing data (website analytics, campaign performance metrics) and generate regular reports. Collaborate with internal teams to ensure alignment of digital marketing efforts with overall business objectives. Requirements Proven experience as a Digital Marketing Specialist or in a similar marketing role. Solid understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles. Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent written and verbal communication skills. Experience in the e-commerce sector is a plus. Benefits Competitive salary and performance incentives. A hybrid work model offering flexibility in East London . Opportunities for continuous learning and professional development. Comprehensive health and wellness benefits package. A collaborative and supportive work environment focused on achieving collective success. #J-18808-Ljbffr