Manager, Digital Marketing Strategy

Pay range is $73,000.00 – $132,000.00. Pay is based on several factors that vary by position, including labor markets, education, work experience and certifications. Target cares about and invests in its team members so that you can take care of yourself and your family. Eligible team members receive comprehensive health benefits and programs that may include medical, vision, dental, life insurance, and more. 401(k) plan Employee discount Short‑term disability Long‑term disability Paid sick leave Paid national holidays Paid vacation About Us Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Digital Strategy & Platform We are constantly improving and innovating our digital shopping experience. As a Manager, Digital Marketing Strategy you will elevate Target’s beloved in‑store experience to the digital space, driving top‑of‑funnel engagement across Target.com and the Target app to impact business, guests, and brand. Core Responsibilities Site Experience Strategy Building: Develop and implement site merchandising experience and traffic‑driving strategies that drive guest engagement and bring marketing campaigns and business priorities to life. Translate internal and external insights into actionable plans that enhance conversion and optimize the guest journey. Content Strategy: Plan connected, engaging site content leveraging insights and partnering with Marketing and Category Site Merchandising to build and deploy content that drives business and guest results against specific KPIs. Provide strategic input to creative teams, ensuring content is brand‑right and performance‑driven. Analytics & Insights: Actively monitor key performance indicators (KPIs) of accountable levers across devices and platforms, guest behavior, and market trends; use these insights to refine strategies, influence cross‑functional teams, and inform business decisions. Provide routine reporting on performance metrics, offering deep insights for continued optimization. Cross‑Functional Leadership: Establish strong partnerships across Digital, Marketing, and Merchandising teams to create cohesive, high‑impact digital experiences and traffic‑driving strategies. Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes, proactively driving progress and advancement to enhance guest experiences. Own implementation of tactics within Store Mode and App Store, two growth initiatives for the organization. Results & Financial Accountability: Maintain accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement. About You Four‑year degree or equivalent experience. 4+ years of e‑commerce experience (Site Merchandising, Digital Marketing, etc.). Business acumen with an entrepreneurial, revenue‑generating mindset. Experience with promotions is a plus. Strong technical acumen and a creative eye. Understanding of broader e‑commerce trends and innovations; engagement in the cultural zeitgeist. Demonstrated experience in strategic and cross‑functional influence, planning and execution. High level of initiative, accountability and organization, and the ability to manage ambiguity, risk, uncertainty, and changing directions. Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics. Excellent written and verbal communication skills with the ability to present to varying levels of leadership. This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. The core role will need to be performed both onsite at the Target HQ MN location assigned to and virtually, depending on the day’s tasks. Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target. Benefits Eligibility Eligible team members may access a range of benefits including health, financial, and well‑being programs. Target complies with the Americans with Disabilities Act (ADA). Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to View email address on click.appcast.io. This role is not open to non‑accommodated requests for application follow‑ups or technical issues. #J-18808-Ljbffr