Data Engineer

Yamaha has an opportunity for a Data Engineer to join our Digital Transformation group in Kennesaw, GA (relocation not available). This position will design, build, and scale a Customer Data Platform (CDP) that delivers a true Customer 360. This role will be responsible for data engineering, analytics enablement, and growth strategy, powering cross-sell, CLV measurement, and propensity modeling across product lines. Candidates must be authorized to work in the U.S. Visa sponsorship is not available. What You'll Be Doing Architect and develop a Customer 360 using Salesforce Data 360 (formerly Data Cloud), integrating first-party and digital data (GA4, CRM, transactional, product usage). Ensure data quality, governance, and compliance (PII handling, consent, privacy). Translate business questions into data structures that support analytics, AI/ML, and activation. Develop and deploy propensity models to support customer segmentation, targeting, and personalization initiatives. Design and maintain scalable data pipelines (batch and zero-copy) to ingest, unify, and activate customer data. Build identity resolution and data harmonization models to support cross-product insights and personalization. Partner with analytics, marketing, and product teams to enable cross-sell identification, CLV modeling, and propensity-to-buy use cases. Contribute to CDP roadmap decisions and evaluate emerging data technologies. What You Need To Be Successful Bachelor's degree in Information Systems or a related field. 7+ years of data engineering experience, including 5+ years with enterprise CDPs and 3+ years with Salesforce Data Cloud (or equivalent). Strong expertise in SQL, cloud data warehouses (e.g., BigQuery), and building analytics- and activation-ready data pipelines using Python, dbt, and modern data platforms. Experience with digital and behavioral data (e.g., GA4), identity resolution, customer data modeling, and enterprise-scale data integration. Hands‑on experience with APIs, ETL/ELT tools, and Salesforce Data Cloud ingestion, modeling, and governance. Ability to design scalable data architectures independently while balancing technical best practices with business outcomes. What's In It For You 401(k) and Profit Sharing Fertility Benefits 37.5 hour work-week Medical, Dental, Vision Life and AD&D Insurance Wellness Program Short-Term Disability Coverage (for hourly roles) Long-Term Disability Student Debt Repayment Benefits Ability to borrow Yamaha product Reports to: Digital Marketing Campaign Manager Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr