Website Marketing Specialist

Website Marketing Specialist
Quick Details:

• Remote/Work from home
• Contract with strong potential for contract-to-hire
• Full benefits (health, dental, vision, PTO, 401K)
• Pay range is $29-$36/hr depending on experience

About the Opportunity


An innovative, growing medical device company is seeking a Website Marketing Specialist to join its digital marketing team and support the continued evolution of its consumer and healthcare professional web experiences.
This is an exciting opportunity for an early-career digital marketer who wants to deepen their expertise in website operations, digital experience, CMS management, SEO, quality assurance, and behavioral analytics while working alongside an experienced website marketing leader.
The company is investing heavily in its digital presence, with continued growth across both consumer-facing and healthcare provider marketing initiatives. This person will play an important role in keeping website projects moving, coordinating updates across multiple stakeholders, and ensuring digital experiences are accurate, intuitive, and optimized for users.
This role is ideal for someone who understands how modern websites should function and wants to build a career at the intersection of marketing, web experience, technology, and digital operations .
What You'll Do
Website Management & Digital Experience

• Support day-to-day management and maintenance of consumer and healthcare professional websites.
• Build, update, and publish website content within a content management system.
• Help execute landing pages, website updates, campaign-related changes, and other digital initiatives.
• Review incoming website requests and help determine the best approach based on user experience and business needs.
• Think critically about how content and functionality will appear across desktop and mobile experiences.
• Partner closely with the Website Marketing Lead to continually improve the overall digital customer experience.


Project & Workflow Management

• Manage and organize incoming website requests across project management and development platforms.
• Track projects, priorities, approvals, dependencies, deadlines, and outstanding action items.
• Coordinate between internal marketing teams and external web development partners.
• Help translate marketing requests into clear website tasks and keep projects moving from intake through launch.
• Participate in recurring planning, sprint, review, and website project meetings.


Website QA & Approval Support

• Prepare website updates for internal quality assurance and approval processes.
• Coordinate reviews across marketing, content, legal, regulatory, and other stakeholders.
• Track requested revisions and ensure updates are completed accurately before publication.
• Review website changes for content accuracy, links, functionality, formatting, and mobile experience.
• Document issues and partner with development resources to resolve them.


SEO Support

• Help manage the ongoing SEO work queue in partnership with external SEO specialists.
• Implement and coordinate website optimization recommendations.
• Support updates involving metadata, internal linking, page structure, and other on-page SEO elements.
• Understand foundational SEO concepts such as organic search, paid search, search engine behavior, and metadata.
• Help ensure SEO projects continue progressing through review and implementation.


Digital Analytics & Optimization

• Review behavioral website data such as heat maps and session recordings.
• Identify interesting user behaviors, trends, or friction points and bring insights forward to the broader team.
• Support ongoing website testing and optimization initiatives.
• Help the team better understand how users interact with digital experiences and where improvements may be possible.


What We're Looking For

• Approximately 2+ years of experience in digital marketing, website marketing, website operations, web production, or a related field.
• Hands-on experience working with websites and a strong understanding of how modern digital experiences should function.
• Experience working within a content management system (CMS) .
• Foundational understanding of digital marketing and the customer journey.
• Basic knowledge of SEO concepts and website optimization.
• Strong project management, organization, and follow-through.
• Ability to manage multiple projects, requests, and stakeholders simultaneously.
• Strong attention to detail and comfort working within structured approval processes.
• Ability to look beyond simply completing a request and consider the overall user experience.
• Curiosity and an interest in learning more about website strategy, testing, analytics, and optimization.
• Strong written and verbal communication skills.


Nice to Have

• Experience with Contentful or another enterprise/headless CMS.
• Experience with Asana, Azure DevOps , or similar project management and workflow tools.
• Experience working with external website development agencies or technology partners.
• Familiarity with website QA and regulated content approval processes.
• Experience within medical device, healthcare, pharmaceutical, or another regulated industry .
• Exposure to heat mapping, session recording, or behavioral analytics tools.


Why This Role?


This is a strong opportunity for someone who has built a foundation in digital marketing and is ready to become more deeply involved in the website experience.
You'll gain exposure to CMS management, SEO, UX, website testing, behavioral analytics, agency collaboration, regulated marketing, and digital strategy while working closely with an experienced website leader.
The immediate need is highly execution-focused, but there is significant opportunity to grow your skills and take on more ownership as the organization's digital marketing programs continue to expand.
Work Environment
This position is primarily remote , with occasional opportunities to participate in onsite team meetings, collaborative workshops, or digital experience sessions.
Candidates should be comfortable working collaboratively during Central Time business hours.