Social Media Specialist

Manage paid and organic social media campaigns for clients, ensuring alignment with overall marketing goals Build creative and compelling social media content to drive engagement and achieve client objectives Develop custom social media strategies tailored to each client's needs, audience, and business goals Drive and own campaign results — accountable for performance and able to communicate outcomes clearly to PR teams and clients Translate social media data and metrics into actionable, easy-to-understand insights for clients and internal teams Contribute to client calls and meetings with prepared, informed perspectives on campaign performance and strategy Articulate Gregory's social media offerings in client meetings, proposals, and sales calls Stay current on social media tools, trends, platforms, and AI developments — and bring relevant learnings back to the team Requirements Undergraduate degree in communications, digital media, public relations, creative arts, or related field 4+ years of professional social media experience Agency experience preferred Track record of building and executing social media campaigns with measurable results Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok, etc.) Experience with paid social media advertising across major platforms Understanding of social media management tools (Sprout Social, Hootsuite, etc.) and how to integrate them across accounts Understanding of AI and how it can support work Ability to analyze performance metrics and translate data into strategic recommendations Creative capacity to develop content ideas across formats and audiences Strong verbal and written communication skills Proactive, adaptable, and able to manage shifting priorities in a fast-paced agency environment Collaborative team player with a positive, solutions-oriented attitude. Core Competencies Demonstrates expertise in managing and executing social media campaigns across various platforms, with a strong ability to analyze performance metrics and translate data into actionable insights. Proficient in developing creative content strategies tailored to client objectives while maintaining effective communication and collaboration within teams. Highest-signal resume keywords Social Media Campaign Management Paid Social Media Advertising Social Media Analytics Content Development Client Communication Hard Skills Social Media Strategy Performance Metrics Analysis Content Creation Campaign Execution Social Media Advertising Soft Skills Strong Communication Skills Proactive Attitude Adaptability Team Collaboration Solutions-Oriented Mindset Industry Keywords Digital Media Public Relations Creative Arts Agency Experience Social Media Trends Tools & Technologies Sprout Social Hootsuite Facebook Instagram LinkedIn X YouTube TikTok #J-18808-Ljbffr