Director, Customer Analytics

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...Job DetailsDirector, Customer AnalyticsLocation: (Hybrid) Atlanta, GAKey Responsibilities:Client and delivery leadership, analytics consultingServe as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teamsTranslate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendationsPresent insights, recommendations, and strategic POVs to senior client stakeholdersLead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurementDesign and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approachesApply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiativesSupport cross-channel performance measurement and attribution initiativesHelp clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performanceDelivery Leadership & Team ManagementLead analytics delivery across distributed onshore and offshore teamsPartner closely with Kantar’s Bangalore COE teams to drive high-quality and scalable analytics deliveryProvide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teamsEnsure delivery excellence across multiple analytics workstreams while fostering collaboration and innovationSupport the development of scalable reporting, measurement, and decision-support frameworksBusiness Development & growthIdentify opportunities to expand analytics solutions within existing client relationshipsSupport proposal development, capability presentations, solution narratives, and client pitchesPartner with Kantar client leaders and business development teams to drive growth across existing and new clientsContribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accountsRequirements : 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fieldsStrong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurementExperience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approachesExperience supporting experimentation, personalization, or marketing effectiveness initiatives at scaleStrong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniquesExperience translating complex datasets into actionable business insights and recommendationsProficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQueryExperience with data visualization tools such as Tableau or Power BIExperience leading client-facing analytics engagements and managing senior stakeholder relationshipsExcellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholdersExperience working across cross-functional and global delivery teamsPreferred requirements:Experience in retail, automotive, CRM, loyalty, or customer experience analyticsFamiliarity with attribution methodologies, causal inference, or synthetic control approachesExperience working within consulting, analytics services, or agency environmentsExperience supporting personalization, recommendation, or customer decisioning initiativesKantar BenefitsWe provide a comprehensive, highly competitive benefits package, includingMedical plans with comprehensive, affordable coverage for a range of health servicesHealth Savings Account/FSADental, Vision and benefits to cover unique healthcare needsWellness Program401k with matchTuition Reimbursement, Commuter benefitsUnlimited PTOWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.Privacy and Legal StatementPRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring managerThe salary range for this role in California is $135,000 - $155,000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disabilityKantar Rewards StatementAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.#LI-HB1LocationAtlanta, PerimeterUnited States of AmericaKantar Rewards StatementAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.SummaryLocation: Atlanta, PerimeterType: Full time