Group Manager, Product Marketing

The Opportunity Adobe is seeking a Group Manager of Product Marketing to lead the enterprise route-to-market for Frame.io! This leader will define the long-term vision, positioning, and growth strategy that establishes Frame.io as the system of record for creative work in progress for enterprise customers. This role sits at the center of Product, Sales, and Marketing, and is equal parts team leader, strategist, and operator. You will develop how Frame.io shows up in enterprise selling motions, while building and developing a high-performing PMM team. Whether engaging sales leadership, presenting on stage, or enabling frontline sellers, you create clarity, conviction, and momentum. What You’ll Do Own Enterprise GTM Strategy and Execution Lead end-to-end GTM planning and readiness for the enterprise business Define positioning and narratives that connect Frame.io to enterprise priorities across Adobe Identify and operationalize how Frame.io accelerates broader Adobe GTM motions Continuously assess GTM performance and adjust plays based on field insights and data Lead and Develop a High-Impact Team Build, mentor, and scale a team of product marketers with a high bar for quality and accountability Set clear priorities and ensure the team is focused on work that drives measurable business outcomes Own Sales Enablement Strategy Define what enterprise field teams need to know, say, and do to win Build scalable enablement programs that improve product fluency, value articulation, and objection handling Partner closely with Sales leadership to drive adoption and effectiveness Engage and Influence the Field Serve as a trusted partner to Sales leadership and a visible leader in the field Deliver impactful trainings, SKO sessions, and ongoing field engagement Drive Cross-Functional Alignment Align Product, Sales, and Marketing around enterprise priorities and GTM strategy Influence without authority and ensure tight coordination across teams Requirements 10+ years of product marketing experience, including 3+ years leading teams Proven track record of building sales enablement programs that drove measurable pipeline or win rate impact Deep expertise in enterprise GTM, including launch planning, segmentation, and sales play development Strong presence with field audiences, including leading trainings and presenting at large-scale sales events Exceptional communication and storytelling skills with the ability to motivate and influence Preferred Qualifications Experience building route-to-market strategies across direct, channel, and partner models Background as a speaker at industry events, customer summits, or internal sales conferences MBA or equivalent experience About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $190,000 - $275,050 In New York, the pay range for this position is $190,000 - $275,050 In Washington, the pay range for this position is $173,600 - $251,450 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.