Assistant Editor

Main purpose of the FWRD Assistant Editorial Copywriter role This is a permanent full-time role for a candidate who is passionate about luxury fashion, ecommerce, and elevated digital copywriting for the FWRD and Men’s customer. This position will support the FWRD and Men’s business across daily email campaigns, homepage features, landing pages, curated product lists, site messaging, brand features, trend stories, and other merchandising-driven content needs. The ideal candidate is detail-oriented, organized, fashion-aware, and able to write concise, polished, brand-right copy in a fast-paced ecommerce environment. This role requires close partnership with the Digital Merchandising & Performance team, Buying, Creative, Retention, and Site teams to ensure all copy supports business priorities, featured product, seasonal messaging, and the FWRD brand voice. Major Responsibilities Write fresh, elevated copy for FWRD and Men’s daily emails, homepage placements, landing pages, web banners, app placements, navigation updates, and site-wide communication. Support copy needs for New Arrivals, designer features, trend stories, seasonal edits, product-driven campaigns, and merchandising initiatives. Translate merchandising priorities, featured brands, and product assortments into compelling customer-facing copy. Ensure all copy maintains a consistent FWRD and Men’s voice: elevated, concise, polished, fashion-forward, and commercially relevant. Partner with the Digital Merchandising & Performance team to understand weekly and monthly content calendars, product priorities, key business categories, and campaign timing. Research designer brands, seasonal trends, product details, and competitive luxury ecommerce messaging to inform copy direction. Assist with copy for Homepages, emails, curated shops, landing pages, brand pages, promotional placements, and special projects as needed. Proofread and QA copy for grammar, spelling, product accuracy, designer names, formatting, tone, and overall brand consistency. Take direction and feedback from the Director of Digital Merchandising & Performance, Copywriter, Merchandising team, and cross-functional creative partners. Track competitor messaging and bring forward relevant ideas for FWRD Women’s and men’s email, homepage, and site content. Support testing opportunities for subject lines, email copy, site messaging, and other copy-driven optimizations when applicable. Manage multiple deadlines within the weekly content workflow while maintaining accuracy and quality. Required Competencies Strong writing, editing, proofreading, and grammar skills. Strong understanding of luxury fashion, designer brands, ecommerce, and digital customer behavior. Ability to write in an elevated, concise, brand-right voice. Excellent attention to detail, especially around product accuracy, designer names, grammar, formatting, and tone. Strong time management skills and ability to complete work under short deadlines. Ability to manage multiple projects and shifting priorities in a fast-paced environment. Self‑motivated and able to complete tasks independently while also collaborating with a team. Comfortable receiving feedback and revising copy quickly. Ability to communicate clearly with merchandising, creative, buying, retention, and site partners. Interest in performance‑driven content and understanding how copy supports ecommerce goals. Minimum Qualifications 1–2 years of experience in copywriting, editorial, ecommerce, fashion, digital marketing, or related content role preferred. Strong writing samples or portfolio demonstrating fashion, ecommerce, editorial, or brand copy. Knowledge of luxury fashion brands, seasonal trends, and online retail. Experience working in a deadline-driven environment. Proficiency with Google Suite. Preferred Qualifications Bachelor’s degree preferred. Degree in communications, journalism, English, marketing, fashion, or a related field preferred. Experience writing for ecommerce, fashion, luxury retail, editorial, email, or digital marketing. Familiarity with luxury ecommerce competitors Experience with email marketing, homepage/site copy, product storytelling, or merchandising-driven content. Basic understanding of performance metrics such as email engagement, click‑through rate, conversion, and revenue is a plus. #J-18808-Ljbffr