GVP, Product & Solutions Marketing

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone - freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow - helping 85% of the Fortune 500 work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

AI is the most powerful technology IT departments have ever been asked to deploy. And ServiceNow is where powerful technology gets deployed, in the largest enterprises in the world. That’s where this position will sit, in the driver’s seat for the largest technology transformation Enterprises have ever seen.

Every enterprise is struggling to manage dozens of AI models, 100’s of app,1000’s of identities and services, and millions in token spend, to transform into AI-native organization.

They cannot do it with a dozen vendors each doing a piece. They need a platform. ServiceNow is that platform, and it is where our customers will deploy and manage AI from any vendor. We are looking for a leader to run our product marketing organization for this future. This is the moment where AI goes beyond parlor tricks and POCs and into the engine powering the of the world’s largest enterprises.

IT is where it starts and you will own that emergent category for AI-native and Autonomous IT across our market-leading portfolio, Autonomous Service Operations, IT Asset Management, and Portfolio and Enterprise Architecture, the vital backbone for the AI reinvention of companies worldwide.

Reporting to SVP, Product & Solutions Marketing, you will lead the category narrative, the AI-native innovation, and help our customers realize value from our Autonomous IT solutions. You will deliver cut through POVs and insights that fuel million-dollar campaigns. You will engage and activate a salesforce of 1000’s who will take our message to the market.

You're a product marketer at your core, sharp on positioning, messaging, launches and go-to-market strategy, but you operate at the altitude of a chief marketing officer. You think across business units, set the category agenda rather than react to it, and cut through a world that is way too noisy. You are credible in front of a CIO and a first-week intern in the same afternoon, and you move both to act. You inspire each.

You have AI curiosity and insight. You have already built new ways of working with AI in your own workflow and in your team's and you can show the work, not just talk about it.

You thrive on customer interaction, meeting with industry analysts, and the press. You galvanize talent around a common mission and build trusted bonds across the organization. You deeply understand technology and how it creates value for our customers. And you have a competitive streak you know your competition cold and you play to pull away from the pack, not to keep pace with it. You know how to build pipeline at scale in partnership with a broad and powerful marketing organization.

What you get to do in this role

• Set the portfolio-level narrative and category strategy for Autonomous IT solutions
• You drive the AI-native category play at an executive level: positioning, thought leadership, and external representation with customers, analysts, our customer advisory boards and the industry at large
• Work with a tremendously deep bench of talent across marketing, sales and product on the most exciting innovations
• Define integrated campaigns, GTM strategy alignment and activation at global scale
• Partner with global marketing, product management, sales, solution consulting, and the partner ecosystem at an executive level
• Build a portfolio-wide library of customer proof points spanning industries and use cases how customers realize value with Autonomous IT
• Build, lead, and grow an organization of product and solutions marketing leaders who can execute at this altitude, including hiring and developing the next layer of category and narrative talent.

Qualifications

• 15+ years in product marketing, product management, or marketing leadership, including senior experience owning positioning and go-to-market strategy across multiple products or a portfolio, with demonstrated executive presence, not just a single product line.
• Direct experience in IT operations, IT service management, IT operations management, security, or adjacent enterprise software, with the technical fluency to speak credibly with IT executive buyers and their teams.
• A track record of building category or platform narratives at an executive level you can point to work where several product stories became one bigger story the market and analysts bought into.
• Proven ability to lead and grow global product marketing teams
• Fluency in AI-native product marketing.
• Comfortable moving between board- and analyst-level narrative work and hands-on execution decks, talk tracks, and campaign briefs included.
• Bachelor's degree required, MBA preferred.
• Up to 25% travel to support customer, analyst, and industry events.

For positions in this location, we offer a base pay of $283,600 - $482,100 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact View email address on click.appcast.io for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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