Principal AI-Native Product Designer

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About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.

Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.

About the role

BirdEye is looking for a Principal AI-Native Product Designer to define and deliver the next generation of intelligent customer experiences.

This is a senior individual-contributor role for a designer who can turn rapidly evolving AI capabilities into products that feel simple, trustworthy and genuinely useful. You will work across AI agents, agent-building tools, conversational experiences, automation and human-in-the-loop workflows.

You will operate at both strategic and execution levels—setting the experience vision, shaping product direction, building prototypes and partnering closely with Product, Engineering, AI/ML and executive leadership. Your work will help make sophisticated AI capabilities self-service for customers, without requiring extensive onboarding or ongoing support.

What you’ll do

• Define the experience vision and design strategy for BirdEye’s AI-native products and agent platform.
• Transform complex AI models, agent behaviors and workflows into intuitive customer experiences.
• Design systems that help users create, configure, test, deploy, monitor and improve AI agents independently.
• Establish interaction patterns for conversational interfaces, generative experiences, automation and human oversight.
• Create journey maps, workflows, prototypes and production-ready designs.
• Lead discovery and usability research with real customers, translating insights into measurable product improvements.
• Design for transparency, trust, explainability, control, graceful failure and responsible AI use.
• Partner with Product and Engineering from early exploration through launch and iteration.
• Prototype with modern design and AI tools to evaluate ideas quickly.
• Define success measures for usability, adoption, task completion, customer confidence and support reduction.
• Raise the quality bar through critique, mentorship and reusable AI experience principles.
• Influence senior leaders and align teams around a coherent, customer-centered product vision.

Requirements

What we’re looking for

• 10+ years of product design experience, including significant experience leading complex enterprise or SaaS products.
• A portfolio demonstrating exceptional systems thinking, interaction design and end-to-end product execution.
• Experience designing AI-powered, conversational, agentic or automation-based products.
• Strong understanding of generative AI capabilities and limitations, including uncertainty, hallucinations, context, feedback loops and human oversight.
• Demonstrated ability to simplify technically complex products for non-technical users.
• Experience conducting customer discovery, concept testing and usability studies.
• Ability to move comfortably between strategy, detailed interaction design and hands-on prototyping.
• Strong communication and storytelling skills, with experience influencing executives and cross-functional leaders.
• Proficiency with Figma and contemporary prototyping tools.
• Experience working effectively with distributed Product, Engineering and AI/ML teams.

Preferred qualifications

• Experience designing agent builders, copilots, workflow automation or developer platforms.
• Familiarity with prompt design, model evaluation, retrieval-augmented generation and AI observability.
• Experience building or evolving design systems for dynamic and generative interfaces.
• Ability to create functional prototypes using code or AI-assisted development tools.
• Background in customer experience, reputation management, marketing technology or adjacent B2B platforms.