Digital Optimization Analyst

Join Our Team! Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition. We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees. As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities! Job Description Summary Position Objective The Optimization Analyst is responsible for supporting digital conversion performance through hands‑on experimentation, data collection, and tactical site improvements of websites and mobile apps. This role focuses on the execution of A/B tests in Adobe Target, maintaining onsite search relevance in Coveo, and identifying friction points using behavioral tools like ContentSquare. The Analyst ensures data integrity, monitors test performance, and provides the foundational reporting necessary to improve customer journeys and drive measurable outcomes. Position Responsibilities Analytical Support & Tool Management Provide day-to-day analysis and tactical support using the search tech stack, Experimentation Support Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests. Behavioral Analysis Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas. Search Maintenance Perform routine tuning and configuration of onsite search through Coveo , including adjusting relevance models and monitoring search-driven conversion. Reporting & Dashboards Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health. Monitoring & Alerts Monitor key metrics—conversion rate, cart abandonment, and error rates—and elevate performance anomalies to the technical team. Collaboration Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases. Backlog Maintenance Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data‑driven hypothesis. Requirements Education & Experience Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus. Experience: 1–3 years of hands‑on experience in Digital Analytics (GA4, Google Ads, and Looker Studio). Tool Proficiency: Functional knowledge of Adobe Target or other experimentation tools. Communication: Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently. Strong analytical, problem‑solving, communication and presentation skills; able to interpret complex datasets. Strong analytical and problem‑solving skills interpreting complex datasets. Prefer experience in SQL, PowerBI, and other data tools. Ability to manage and collaborate with onshore, near‑shore, and offshore vendors. Intellectually curious, hungry to analyze and comfortable shifting between strategy and execution. Thrives in a fast‑paced environment; adaptable to changing business needs. Strong bias for action with the ability to prioritize and manage multiple initiatives. Self‑starter who takes ownership, works independently, and brings energy and positivity to the team. Physical Demands Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA. The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground Base Pay Range: $64,790.00 - 89,086.80 Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit for more information on our benefits and to join our Talent Network. Sunbelt also provides a comprehensive benefits package to its full‑time employees. This package includes: Health, Dental and Vision plans 401(k) Match Volunteer time off Short‑term and long‑term disability Accident, Life and Travel insurance, as well as flexible spending Tuition Reimbursement Options Employee Assistance Program (EAP) Length of Service Awards You will become eligible for benefits on the first of the month following 30 days from your start date. Sunbelt offers team members the following paid time off from work, subject to Sunbelt’s policies (unless specified in a collective bargaining agreement): 12-25 vacation days depending on years of service 5 sick days 6 holidays 2 half day holidays 2 floating holidays 1 inclusion day 1 volunteer day Gear up for an exciting career! Sunbelt Rentals supports service members. Veterans encouraged to apply. #J-18808-Ljbffr Sunbelt Rentals, Inc.