Marketing Director

Marketing Director

OpenFn is the Digital Public Good for public service automation & AI orchestration. Our platform automates data exchange and digital workflows so that governments and NGOs can deliver public services more efficiently, achieve interoperability across fragmented systems, and scale critical public services across government, health and humanitarian programs.

Our team, Open Function Group, the primary steward of this open-source platform, is a lean, fully-remote social enterprise, with a team of integration specialists, solution architects, and implementation consultants working across 15+ countries.

We are not making marginal improvements to already comfortable lives. We are building the infrastructure that allows governments to function, clinics to operate, and vulnerable populations to access services they depend on.

The Role

We're hiring a Marketing Director to own and grow OpenFn's brand, both online and in-person amongst our target audience of Governments, Implementation Partners and Funders across the Digital Public Infrastructure and Digital Public Goods ecosystem.

OpenFn has a strong existing reputation across the ecosystem and this hire will be crucial in our next phase of growth. You will make changes to our brand positioning through website updates and marketing campaigns that will demonstrate clear return on investment for the role and its activities. You will help generate new leads for the rest of our growing Business Development unit and you will increase awareness about the incredible social impact and social services work that our team and product is already supporting.

You'll be based in Sub-Saharan Africa, but this is a global role. We have a strong footprint in Africa (French and English), as well as across LAC (Spanish). You will own the strategy and execution of marketing across those regions.

What You'll Be Doing

Own Brand and Positioning

• Own and maintain our OpenFn Website as our primary marketing asset: messaging, structure, content, and conversion paths.
• Sharpen OpenFn's positioning for our three core audiences: governments, implementation partners, and funders across the DPI and DPG ecosystem
• Own and maintain our brand and style, including our /openfn-brand-guidelines Claude Skill, so that content generated across the team stays consistent and on-brand
• Ensure our language is credible with ministries and digital transformation units, and reflects that governments own their initiatives and OpenFn supports them

Generate Demand and Qualified Leads

• Design and run marketing campaigns that generate qualified inbound leads for the Growth Unit, across Africa (French and English) and LAC (Spanish)
• Own the top of the funnel: SEO, AEO, content, email, events, and paid experiments if needed
• Work with the Head of Growth and Partner Program Director to make sure inbound is routed, tracked, and followed up
• Report on marketing performance against pipeline contribution, and be able to show clear return on the role's activities

Tell the Impact Story

• Turn our own work and partners' work into case studies, blog posts, talks, and campaign materials
• Build a repeatable content engine: a regular publishing cadence across the OpenFn blog, Community, LinkedIn and social channels
• Grow OpenFn's presence and following amongst the DPG and DPI community, including our open source community

Show Up in the Ecosystem

• Propose, plan, and run events (in-person or webinars), and represent OpenFn at ecosystem convenings, government digital transformation events, and DPG community moments (10-15% travel)
• Secure speaking slots, panels, and co-marketing opportunities with partners, funders, and DPG peers
• Build relationships with ecosystem media, newsletters, and movement shapers in the DPI space

Build the Marketing Function

• Define and own a clear Marketing Strategy for building and positioning the OpenFn Brand, so that our capabilities and offering are clearly communicated and understood
• Help design and own the marketing budget and make deliberate, evidence-based calls about where it goes, with clear evidence of return on investment
• Put in place the analytics, CRM hygiene, and reporting we need to know what's working
• Shape what this function looks like as it grows and make the clear case for additional resource based on clear return on investment

What You'll Not Do

• You won't run a large team. This is a hands-on, build-it-yourself role to begin with. There will be budget you can pitch for, but no direct reports on day one.
• You won't do internal comms or employer branding as a primary focus. You may occasionally help, but your mandate is external.
• You won't close deals. You'll generate and nurture demand; other parts of our Growth Team owns qualification, proposals, closing and ongoing management.