Growth and Engagement Marketing Lead (DTC Channels)

Company Overview Outcomes4Me is on a mission to democratize healthcare and improve outcomes by empowering every cancer patient, whomever and wherever they are, with the tools and resources that enable them to take a proactive approach to their care. Founded in 2017, our award‑winning AI‑driven platform provides personalized evidence‑based treatment options and resources to cancer patients across the globe in real‑time. Our headquarters are based in Boston, MA – the global epicenter of healthcare innovation and delivery. Location Boston, MA Position Overview We are seeking a data‑driven and hands‑on Growth and Engagement Marketing Lead to drive and execute our direct‑to‑patient product marketing strategy. The Growth and Engagement Marketing Lead will play a pivotal role in helping more cancer patients discover Outcomes4Me and be supported during their journey. This role will report directly to the Chief Product Officer and will own user engagement, retention, and acquisition across digital channels, including CRM, email and app push notifications, SEO, and paid media. KPIs for this role include activation rate, repeat sessions per MAU, push opt‑in rate, day 30 retention, CPS, CAC, payback, and LTV to CAC. CRM & Retention Own lifecycle and push across app and email from strategy to build to weekly experiments Increase engagement and retention by operationally planning and executing a comprehensive CRM program including setting up complex automated user journeys, defining business rules for content, triggers, segmentation, channel, and cadence, and maintaining promotional calendars Function as the main point‑of‑contact for all CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs Partner with cross‑functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users Publish a simple weekly dashboard the team trusts Campaign Marketing Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts SEO Develop and execute organic search strategies to grow qualified traffic and improve discoverability Set a comprehensive SEO plan and ship the first pages with measurement in place Paid Media Partner with paid to improve CAC and payback through creative and structure tests Establish and maintain a disciplined experimentation agenda across channels, and deliver systematic reporting on performance to improve CAC, conversion rates, and app usage Compliance Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de‑identification, and ad platform data hygiene About You Care deeply about what you do and about transforming cancer care. Have a passion for healthcare, life sciences, data and analytics, and technology. Have a sincere interest in working at a fast‑paced engineering and product‑led startup, and the ability to scale with the organization as it grows and its needs change over time. Excel by seeking professional and personal hypergrowth. Keep up with an unrelenting pace (the week, not the quarter). Can balance strategic priority‑setting with campaign‑level execution and testing. Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change. Bring critical thought and opinion. Embrace differences and disagreement to get things done and move forward: we will only succeed if we make the impossible possible. To be successful in this role, you must possess strong technical skills and embrace new GenAI technologies. The successful candidate will be a detailed and results‑oriented individual with a passion for translating business objectives into product marketing goals and managing towards achieving those goals. You have 5–8 years of experience in growth or lifecycle on consumer or health apps. Hands‑on with at least one of Braze, Iterable, or HubSpot and comfortable building journeys and segments. Fluent in GA4 and at least one product analytics tool such as Amplitude or Mixpanel. Proven A/B testing on lifecycle and landing pages. Strong writing skills for notifications and lifecycle copy. Working SEO knowledge and content operations. Experience with consent frameworks and HIPAA‑adjacent guardrails. Practical use of LLMs for content outlines, audience research, and QA. What we offer High impact mission‑driven work using cutting‑edge tech for good: Be at the vanguard of AI healthcare innovation. Compensation Package: competitive salary and equity. Inclusive Culture: A diverse and welcoming work environment where everyone’s voice is heard. Industry‑leading comprehensive benefits including medical, dental, vision offerings for you and your family; HSA, FSA, DSA and Commuter benefits; 401(k); unlimited PTO, holidays and paid company trips; wellness benefits; life insurance and long‑term disability. Our values Patients first. Data driven. Relentless with a sense of urgency. Results through teamwork. Equity. Do well while doing good. Outcomes4Me is an equal opportunity employer that values diversity and is committed to fostering an environment where everyone feels included. Join us in transforming healthcare and ending cancer as we know it. #J-18808-Ljbffr