Senior Paid Social Ads Manager

Location: Remote Reports to: VP Employment Type: Full-Time Role Overview Join JUICE as a Senior Paid Social Ads Manager and lead high-impact advertising strategies for a portfolio of exciting brands. In this role, you will own the strategic direction, execution, and performance of paid social campaigns across platforms such as Meta and TikTok. You will work closely with Client Success Managers and cross-functional teams to develop full-funnel growth strategies that drive measurable results. As a senior member of the team, you will also help mentor junior team members, contribute to strategic planning, and ensure that campaigns are optimized for scalable and efficient growth. This role requires a highly analytical and strategic thinker who thrives in a fast-paced agency environment and is passionate about helping brands grow through data-driven advertising. What You’ll Do Strategic Leadership Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok. Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets. Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value. Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC. Campaign Management & Optimization Oversee the creation, execution, and optimization of paid social campaigns. Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance. Manage advertising budgets and allocate spend strategically to maximize efficiency and results. Ensure campaigns adhere to best practices across tracking, attribution, and measurement. Data Analysis & Performance Reporting Analyze campaign performance data to identify trends, opportunities, and areas for improvement. Translate performance insights into clear strategic recommendations for internal teams and clients. Develop reporting frameworks and dashboards to track key performance indicators and communicate results. Collaboration & Client Strategy Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives. Provide strategic input into marketing funnels with a strong understanding of LTV, CAC, and revenue-driven performance metrics. Communicate campaign strategy, performance insights, and optimization recommendations clearly to internal stakeholders. Leadership & Mentorship Mentor and support junior paid media team members, sharing best practices and strategic insights. Contribute to internal processes, frameworks, and testing methodologies that improve team performance. Help elevate the agency’s paid social expertise through experimentation, documentation, and knowledge sharing. Industry Expertise Stay ahead of industry trends, platform updates, and emerging advertising strategies. Continuously test and implement new tools, technologies, and methodologies to improve campaign performance. What You’ll Need to Succeed 5+ years of paid social advertising experience, ideally managing large-scale Meta and TikTok campaigns. 3+ years of agency experience preferred. Proven experience owning paid social strategy and driving measurable growth for multiple clients. Strong understanding of full-funnel performance marketing, attribution models, and data analysis. Expertise in developing, testing, and optimizing high-converting ad creative and copy. Experience managing advertising budgets and scaling campaigns profitably. Strong written and verbal communication skills with the ability to translate complex data into actionable insights. Demonstrated ability to mentor junior team members and contribute to team development. Highly proactive, analytical, and results-oriented mindset. Passion for helping businesses grow through performance marketing. What You’ll Find Here Competitive salary based on experience level Health benefits Unlimited PTO Fully remote workA fast-moving, collaborative environment focused on growth and impact JUICE provides equal opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. #J-18808-Ljbffr