Social Media Manager

What Success Looks Like

Within 24 months, this leader will:

• Shift social media from a corporate publisher model to an industry authority model
• Establish the company as a top voice in key industry conversations
• Build a scalable employee advocacy and expert amplification program
• Create a modern social operating model embedded across the enterprise
• Generate measurable business impact through influence, reputation and demand creation
• Increase share of voice against competitors
• Build a content ecosystem that is educational, useful, human and differentiated
• Implement AI-enabled social intelligence and real-time content creation capabilities
• Make social a business capability rather than a communications function alone

Key Responsibilities

1. Reinvent the Social Media Strategy

Move beyond channels and followers to build an influence ecosystem.

You will:

• Develop a multi-year vision for social innovation
• Identify emerging behaviors, technologies and platforms before competitors
• Redefine how the organization creates and distributes expertise
• Establish audience-first content models
• Build social experiences that create participation rather than passive consumption
• Challenge legacy KPIs and introduce business-impact measurement

2. Build Industry Influence

Transform the company into an industry and energy destination.

You will:

• Partner with our leadership team on integrating strategies for executives and technical experts
• Build programs that elevate engineers, researchers and subject matter experts
• Expand industry influence through strategic partnerships and communities
• Create new formats that simplify complex technologies
• Position the company as the interpreter of industry change rather than simply a reporter of news

3. Lead Social Innovation

Serve as the innovation engine for digital engagement.

You will:

• Evaluate emerging platforms and technologies
• Pilot AI-assisted content creation workflows
• Test new content formats and audience engagement models
• Introduce interactive, immersive and community-driven experiences
• Create an experimentation framework with rapid testing and learning

4. Embed Social Across the Business

Develop social as a shared enterprise capability.

You will partner with other leaders:

• Build governance models, workflows and RACI structures
• Develop functional champions across the organization
• Enable business leaders to contribute expertise
• Create scalable intake and content planning processes
• Deliver enterprise training and capability-building programs
• Establish employee advocacy frameworks and activation plans

5. Create World-Class Content Systems

Move from content production to content orchestration.

You will:

• Build repeatable content engines around strategic priorities
• Transform technical expertise into audience-first storytelling
• Develop platform-native content experiences
• Establish creative frameworks and distinctive visual treatments
• Align content formats to audience behaviors and platform strengths

6. Own Community and Conversation

Create two-way engagement at scale.

You will:

• Develop social listening and intelligence programs
• Build community engagement strategies
• Identify emerging risks and opportunities
• Establish response playbooks and escalation procedures
• Turn audience insights into business recommendations

7. Deliver Business Intelligence and Measurement

Redefine how success is measured.

You will:

Move beyond:

• Impressions
• Followers
• Engagement rate

And measure:

• Share of voice
• Influence growth
• Thought leadership authority
• Reputation impact
• Executive visibility
• Employee advocacy participation
• Business contribution
• Conversion and demand influence

Required Experience

• 10+ years in social media, digital strategy, communications, brand or content leadership
• Experience building enterprise-scale social media programs
• Strong understanding of audience development and influence-building
• Experience leading cross-functional transformation initiatives
• Expertise in executive communications and thought leadership
• Experience managing agencies, technology platforms and analytics programs
• Demonstrated success driving innovation and organizational change

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

The Baker Hughes internal title for this role is: Communications Advisor - Customer/Marketing Comm