Automotive Product Specialist

Product Specialist

Product Specialist training will include:

• Utilization of Customer Retention Management system (CRM)
• Step by step guidance on customer interaction
• Daily tasks
• Product training
• Business Development Center (BDC)
• Online manufacturer training
• Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
• Understanding of paperwork
• Importance of Customer Satisfaction Index (CSI)
• Conflict resolution
• Inner workings of the automobile business
• Delivery process
• Customer follow up process, appointments
• Finance and Insurance (F&I) products
• Visit other dealerships

Requirements and standards:

Individual Standards

The Product Specialist must:

• College graduate is preferred
• Possess the character and appearance standards of your specific dealership
• Maintain a positive, wholesome attitude towards life and the sales profession
• Engage in some kind of self-improvement program regularly
• Get along well with other employees of the dealership
• Possess excellent communication skills, face-to-face and over the phone

Work Organization Standards

The Product Specialist must:

• Know how to set objectives or quotas and how to figure a method or program of action to reach those goals
• Come to work each day with a plan of work for the day
• Have a positive owner-follow-up system
• Ability to be openly communicate with management

Knowledge Standards

The Product Specialist must:

• Learn why people buy and how to meet the needs of various types of customers
• Know the company sales and credit policies
• Have a thorough product knowledge of your own products and a general knowledge of competitive products
• Follow a sales plan with every customer