Marketing Lead, User Growth & Partnerships

Description & Requirements

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Roon, Denon, and Bowers & Wilkins

• Unite your passion for audio innovation with high-tech product development

• Create pitch-perfect, cutting-edge technology that elevates the listening experience

What You'll Be Part Of

HARMAN's Software Experiences Business Unit (SEBU) builds software products that connect people to music. Our portfolio includes Roon, the leading music library management and playback platform for audiophiles, alongside new music products currently in development.

In this role you will own user growth and external partnerships for new consumer products. This means building the engine that brings the right users in at the right pace: influencer programs, community seeding, invite mechanics, lifecycle programs, and partnerships with artists, agencies, platforms, and companies across the music industry that accelerate awareness, excitement, distribution and credibility.

You will lead the growth strategy across channels, define growth targets with product and analytics counterparts, run influencer and partner programs, and manage the agencies that extend our reach.

Your Team

This is a role reporting directly to the Product Strategy Lead within the Software Experiences Business Unit and works cross-functionally with product management, engineering, marketing, and analytics, counterparts across HARMAN's Lifestyle division and Corporate Strategy organization, as well as external agencies and partners. The role is expected to grow to include direct reports as the business scales.

How You'll Make An Impact

• Own the user growth plan for new consumer products, from early access through public launch and expansion, including acquisition targets, phasing, and the criteria for widening access.

• Own the growth strategy across channels: prioritize organic, influencer, and lifecycle programs; use earned traction and early performance data to determine when paid acquisition should begin; and build the media plan to scale the highest-performing opportunities.

• Build and run influencer programs: identify, recruit, and manage the artists, reviewers, and community leaders whose participation creates credibility, content, buzz, and early demand for new products.

• Translate established brand positioning into launch messaging, then refine the positioning, narrative, and channel approach based on what early users, creators, partners, and performance data reveal.

• Design and optimize invite and referral mechanics that convert early interest into measurable user acquisition, sustained organic growth, and repeatable growth loops.

• Lead community seeding across the scenes and channels where target users already gather, building presence and trust before asking for adoption.

• Identify, negotiate, and manage partnerships with artists, platforms, and companies across the music industry that accelerate distribution, strengthen content supply, or open new audiences.

• Partner with product management on the features that drive growth: invite and sharing mechanics, social proof, and engagement prompts, bringing channel and community insight into product decisions.

• Manage external agencies across strategy, social, influencer, and creative execution: set briefs, hold them to measurable outcomes, and own the transition of agency-built playbooks into in-house operations.

• Define and track growth metrics with analytics counterparts: acquisition by source, activation, referral rates, and retention, and adjust the plan based on what the data shows.

• Formalize the co-marketing model between the new product and JBL, defining when, how, and where the brands should show up together to build credibility, extend reach, and create mutual value.

• Evaluate and manage opportunities to leverage HARMAN brands, products, and ecosystems to accelerate growth for SEBU products.

What Makes You A Strong Fit

• Bachelor's degree required; MBA or equivalent experience in consumer growth, marketing strategy, and / or business development preferred.

• 10+ years of experience in consumer technology, digital media, or entertainment.

• Hands-on experience building and running influencer or creator programs – identifying talent, negotiating terms, and managing relationships through to measurable outcomes.

• Experience sourcing, negotiating, and managing external partnerships that delivered distribution, content, or audience.

• Fluency with growth analytics: able to define the metrics that matter, work with analytics partners to instrument them, and change the plan based on what they show rather than defending the original plan.

• Experience managing external agencies, evaluating performance, and determining when it makes business sense to bring select capabilities in-house as the team scales.

• Impactful communication skills, both written and verbal, with the ability to present confidently to senior executives and influence decisions across a matrixed organization.

• High degree of ownership and initiative.

Bonus Points if You Have

• Experience with consumer app growth mechanics – invite programs, referral loops, engagement metrics, and ad-supported models.

• Familiarity with the Gen Z audience in a consumer app environment to include their preferences, trends, behaviors, spending, and pain points.

• Familiarity with the music or audio industry, including streaming platforms, music licensing, or audio hardware ecosystems.

• Demonstrated track record taking a consumer product from early access or limited release through public launch.

• Proficiency with data analysis and visualization tools for strategic reporting and executive presentations.

• Experience working within a large global organization where a smaller, entrepreneurial business unit operates alongside established divisions.

Things To Know

• Be willing to travel up to 25%, domestic and international travel.

• Be willing to work 2+ days per week out of a hybrid office environment in either New York, NY or Stamford, CT

• Due to the nature of global infrastructure, you understand that flexibility in working hours is required.

• Successfully complete a background investigation and drug screen as a condition of employment, post offer accept.

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.

• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)

• Learning and development opportunities through our award-winning HARMAN University programs

• Wellness benefits designed to support your overall well-being

• Tuition reimbursement support

• Access to the HARMAN campus fitness center and cafeteria, where available

• An inclusive and diverse work environment that supports both your professional and personal development

#LI-Hybrid

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Pay Transparency

$ 125,250 - $ 183,700

Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.

Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.

Benefits

HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.

About HARMAN: Where Innovation Unleashes Next-Level Technology 

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.  

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other. 

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', ‘@careers.harman.com’ or ‘@harmanglobal.avature.net’ email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: View email address on jobsearch.harman.com.

You Belong Here 

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.  

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.() 

HARMAN is committed to providing reasonable accommodations to applicants with disabilities. If you need assistance or an accommodation during the application process, please contact us at  View email address on jobsearch.harman.com . Requests will be considered on a case-by-case basis in accordance with applicable law.