Digital Marketing Manager

About Talbots Talbots is a leading omni‑channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we offer modern classic style that is both timeless and timely, fine quality craftsmanship and gracious service. Our culture values new ideas, smart risk taking, and enhancing an already thriving environment. Responsibilities Manage the strategic development, planning, and execution of online marketing channels, including paid search, social, display, and product feed‑based programs. Oversee the Digital Marketing Specialist role and grow and develop the individual. Drive revenue and brand awareness for Talbots and the Haven Well Within digital footprint. Hold profit‑and‑loss responsibility for multiple paid channels. Manage day‑to‑day program management alongside digital agencies across multiple online marketing channels, directly impacting financial results. Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute daily. Manage relationships with representatives from major platforms, including Meta and Google. Monitor results of paid channel tests to optimize performance across engines and campaigns. Monitor day‑to‑day financial results, compile and document campaign analysis, performance reports, and measure ROI. Work closely with PR, Brand Marketing, Analytics, and other cross‑functional leaders on marketing efforts. Stay current with industry developments and bring new innovative ideas to leadership and teams. Perform ad hoc reporting as necessary. Qualifications BS or BA degree required; preferably in Economics, Business, Marketing, or a related field. 6+ years of experience in online marketing managing paid campaigns and channels. Proven SEM experience and success creating, managing, and optimizing PPC campaigns across Google, Yahoo, and Bing. Experience with web analytics platforms such as Adobe Analytics. Strong computer skills; proficiency in Excel is required. Experience working with, analyzing, and interpreting data. High attention to detail and superior time‑management. Ability to recruit and manage a team. Ability to manage multiple tasks and prioritize appropriately. Excellent written communication skills. Prior retail experience is a plus. Benefits Merchandise discount at select KnitWell Group brands. Support for individual development and career mobility within our family of brands. Culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. Medical, dental, vision insurance and 401(k). Employee Assistance Program (EAP). Paid time off and holidays. Target salary range: $95,000 - $100,000 Location: Corporate Office – Talbots, Hingham, MA 02043. On‑site: This position works on‑site at least 4 days per week. Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate’s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact View email address on click.appcast.io. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation. #J-18808-Ljbffr