Social Media Content Creator & Coordinator

About the Role

Nakery Beauty is looking for a creative, organized, and social media-savvy Social Media & Content Creation Coordinator to join our marketing team!

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.

This role combines the creativity of a content creator with the organization and execution of a social media coordinator. You'll be involved in everything from brainstorming and filming to editing, writing captions, scheduling, and publishing content for Nakery Beauty and founder Liz Folce.

We're looking for someone who can keep up with a fast-paced content calendar, create unique content for different platforms, and bring fresh ideas to the table.

Our goal is multiple posts daily across our social platforms, with content that feels native to each channel rather than the same post shared everywhere.

Key ResponsibilitiesContent Creation & Video Production

· Film and edit engaging short-form content for TikTok, Instagram Reels, Facebook, YouTube Shorts, and other social platforms.

· Produce videos for both organic social media and paid advertising campaigns.

· Create product demonstrations, tutorials, lifestyle videos, UGC-style content, and behind-the-scenes footage.

· Develop entertaining, educational, and product-focused content for Nakery Beauty and Liz Folce.

· Capture content during photoshoots, events, product launches, and everyday brand activities.

· Stay up to date on trending sounds, editing styles, transitions, and viral content formats.

· Adapt existing footage into multiple creative variations for different platforms and campaigns.

Social Media Management & Publishing

· Write engaging, on-brand captions, hooks, and calls to action.

· Schedule, upload, and publish multiple posts daily across social media channels.

· Tailor content, captions, and formats to each platform's audience and best practices.

· Maintain and execute the daily and monthly social media content calendars.

· Ensure all content is accurately posted with the correct tags, links, captions, and creative assets.

· Help maintain social media profiles, including highlights, cover images, banners, and other visual elements.

Creative Planning & Strategy

· Brainstorm fresh content ideas based on current trends, campaign priorities, and brand messaging.

· Collaborate with the marketing and Social Commerce teams on content planning and execution.

· Help prepare filming schedules, shot lists, and creative concepts.

· Identify opportunities for entertaining, educational, evergreen, and promotional content.

· Maintain a consistent pipeline of ready-to-publish content.

Paid Advertising Creative

· Film and edit short-form video advertisements for Meta, TikTok, and other paid social platforms.

· Create multiple variations of video ads using different hooks, messaging, editing styles, and creative approaches.

· Adapt organic content into paid advertising assets when appropriate.

· Collaborate with the marketing team to execute creative concepts for advertising campaigns.

· Organize and deliver finalized ad creatives for campaign use.

Creative Performance & Optimization

This role focuses on creative insights rather than traditional numerical performance reporting.

· Review top-performing content to understand which creative elements resonate with audiences.

· Evaluate hooks, opening frames, text placement, fonts, pacing, transitions, video length, and editing styles.

· Identify creative patterns and opportunities to improve future videos.

· Research competitor content and emerging creative trends.

· Recommend and test different creative approaches based on previous content performance.

· Apply learnings from organic content and paid advertising to future creative production.

Content Organization & Asset Management

· Organize and maintain creative assets in Dropbox.

· Use Canva to develop and edit graphics, social assets, and supporting content.

· Maintain Excel spreadsheets for content calendars, posting schedules, and creative tracking.

· Label, archive, and organize videos and photography for easy access.

· Maintain a library of evergreen and reusable content.

What Success Looks Like

· Multiple high-quality posts published daily across social platforms.

· Consistent creation of fresh, platform-specific content.

· An organized and well-executed social media calendar.

· A steady pipeline of organic and paid advertising videos.

· Engaging captions and creative that reflect the voice of Nakery Beauty and Liz Folce.

· Strong creative instincts and the ability to recognize what makes content successful.

· Organized creative files and efficient content production.

· Proactive contributions of new ideas, trends, and creative improvements.

Required Qualifications

· Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

· 1–3 years of experience in social media management, content creation, internships, freelance work, or related experience.

· Proficiency in Dropbox, Canva, and Microsoft Excel.

· Hands-on experience with Instagram, Facebook, TikTok, YouTube, and social media scheduling tools.

· Experience filming and editing short-form video using CapCut, Premiere Pro, or similar editing software.

· Strong copywriting and caption-writing skills.

· Understanding of platform-specific content trends and formats.

· Ability to manage a high-volume posting schedule and multiple creative projects.

· Strong organizational skills and attention to detail.

· Comfortable working independently and collaboratively in a fast-paced environment.

· A creative mindset with a strong eye for visual storytelling.

· A portfolio or links to previous work demonstrating short-form video creation, editing, and social media content. Include paid advertising examples if available.

Preferred Qualifications

· Experience creating paid social video advertisements.

· Experience with TikTok Shop and shoppable content.

· Background in beauty, skincare, lifestyle, or consumer brands.

· Familiarity with Meta Business Suite and TikTok Seller Center.

· Experience with UGC-style video production.

· Basic photography, lighting, and production experience.

Location & Schedule

Location: Clearwater, Florida

Schedule: Monday–Friday, 9:00 AM–5:00 PM

Position: Full-Time, In-Office

This is not a remote or freelance position. Daily in-office attendance is required to capture content, collaborate with the marketing team, and support ongoing creative production. xhyhwjd

We are actively interviewing and looking to fill this position as soon as possible!

If you love creating content, understand what makes people stop scrolling, and can turn creative ideas into engaging social posts, we'd love to hear from you!