Field Marketer
$120k - $170kProfound
Marketing
• New York, New York
• In-office
- Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives before, during, and after each moment
- Own Profound's tradeshow strategy end to end, including target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion
- Partner closely with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up, and celebrate wins together
- Actively support pipeline generation by booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum
- Design and run field ABM programs across one-to-few and one-to-many motions that combine events, direct mail, social, email, and outbound
- Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives
- Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality
- Track and report on performance including meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
- Continuously test, iterate, and improve in a fast-paced environment where learning velocity matters
- A doer, not just a planner, thriving in fast-moving environments and loving being in the action
- Experience building and executing field marketing or demand generation programs in B2B SaaS or technology, including tradeshows, roadshows, regional events, ABM, and outbound-aligned campaigns
- Strong understanding that great field marketing is campaigns plus sales alignment, not swag and smiles
- Comfortable working side by side with Account Executives and SDRs, sharing goals, pressure, and wins
- Strong instincts for messaging, audience targeting, and on-the-ground execution
- Organized, scrappy, and resourceful, able to fix things when they break
- Data-minded and focused on pipeline, influence, and what actually moved the needle
- Experience with social amplification, LinkedIn programs, partner marketing, or early-stage companies
Vacancy posted 5 days ago
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