Director of Marketing

Director Of Marketing

Loureiro Engineering Associates is seeking a Director of Marketing to join our team in Plainville, CT. In this role, you will lead the entire marketing strategy and function for the organization in support of Business Development. This position plays a pivotal role in shaping the company's long-term marketing vision, overseeing the execution of large-scale campaigns, and driving brand growth across all channels.

At Loureiro, you won't just work for the company - you'll own a part of it. As a 100% employee-owned company, our Employee Stock Ownership Plan (ESOP) gives you a company-funded ownership stake that grows over time - so when we succeed, you share in the rewards.

What You'll Do

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with the company's long-term goals, growth strategy, and market positioning.
• Lead and oversee all aspects of the marketing function, including brand development, digital marketing, content marketing, public relations, corporate communications, proposal development, and marketing collateral.
• Lead, manage, and develop the Marketing team, establishing clear responsibilities, priorities, performance expectations, and professional development opportunities.
• Collaborate with executive leadership and Business Development to align marketing resources and priorities with the company's strategic growth objectives, target markets, and key pursuits.
• Oversee the company's brand positioning and ensure consistent messaging, visual identity, and quality across all marketing channels and client-facing materials.
• Lead market research and competitive intelligence initiatives to identify emerging trends, market opportunities, client needs, and competitive positioning.
• Develop and oversee multi-channel marketing campaigns, including digital, social media, email, content creation, events, and traditional media.
• Establish and monitor marketing KPIs and provide senior leadership with reporting and recommendations regarding marketing performance, proposal activity, and strategic initiatives.
• Manage the marketing budget and external marketing vendors, agencies, and resources.

RFQ/RFP & Proposal Management

• Lead and oversee the company's RFQ, RFP, Statement of Qualifications (SOQ), and other competitive proposal response processes from solicitation through submission and interview.
• Establish proposal schedules, responsibilities, milestones, review cycles, and submission deadlines for assigned pursuits.
• Organize and facilitate proposal kickoff meetings in coordination with Business Development, technical leadership, and pursuit teams.
• Review solicitation requirements and develop compliance requirements to ensure all submissions are complete, responsive, and compliant with client instructions.
• Coordinate the preparation, writing, editing, formatting, production, and delivery of proposals, SOQs, qualification packages, and related pursuit materials.
• Coordinate technical and executive reviews and ensure comments, revisions, and approvals are incorporated into final submissions.
• Oversee electronic and physical proposal production and submission, including client procurement and bidding portals.
• Monitor proposal progress, identify schedule or compliance risks, and communicate pursuit status to Business Development and proposal teams.

Marketing Content & Proposal Resources

• Maintain and continuously improve the company's library of employee resumes, project sheets, project descriptions, organizational charts, capability statements, graphics, and other reusable proposal content.
• Develop and maintain an approved language library containing corporate messaging, qualifications, technical narratives, differentiators, and standard proposal content.
• Ensure marketing and proposal templates remain current, professional, consistent with company branding, and adaptable to client requirements.
• Coordinate with technical staff and Business Development to capture new project experience, qualifications, and differentiators for future pursuits.
• Maintain organized electronic proposal files, archived submissions, project experience records, and marketing databases.

Qualifications & Prequalification Management

• Oversee client prequalification programs, annual qualification packages, vendor registrations, and related corporate submissions.
• Maintain a centralized system for tracking prequalification requirements, expiration dates, registrations, certifications, and renewal deadlines.
• Coordinate with executive leadership, Finance, Legal, Safety, Human Resources, and technical teams as necessary to obtain required qualification and proposal information.
• Maintain proposal and prequalification tracking logs and ensure accurate reporting of pursuit activity.
• Track proposal outcomes, shortlist rates, interview results, awards, and other pursuit metrics to evaluate proposal effectiveness and identify opportunities for improvement.

Graphics, Production & Interview Support

• Oversee the development of proposal graphics, organizational charts, project visuals, presentations, and other client-facing materials in coordination with Marketing and technical teams.
• Ensure proposals and presentations maintain consistent branding, messaging, visual quality, and professional standards.
• Oversee proposal layout, formatting, printing, binding, electronic production, and final quality-control reviews.
• Coordinate interview logistics, presentation development, leave-behind materials, and other supporting documents.
• Support pursuit teams in developing interview strategy, presentation content, and messaging.
• Coordinate interview rehearsals and ensure presentation teams are prepared with high-quality, consistent materials.

Corporate Communications & Brand Management

• Oversee corporate communications, public relations, website content, social media, industry events, sponsorships, and other activities supporting the company's reputation and market presence.
• Provide support for public relations activities, managing media relations and ensuring positive brand representation by Senior Officials
• Foster relationships with key partners, agencies, vendors, and industry organizations that enhance the company's marketing capabilities and brand exposure.
• Ensure marketing, proposal, and communications activities comply with applicable company policies, client requirements, and industry standards.

Who You Are

• A strategic marketing leader who can develop and execute comprehensive marketing strategies that support business growth and long-term organizational goals.
• An exceptional leader, coach, and team developer who can inspire and align a diverse marketing team around shared priorities and objectives.
• A collaborative professional who works effectively with executive leadership, Business Development, technical teams, and external stakeholders.
• A strong communicator and presenter who can confidently represent the company and effectively convey complex information to internal and external audiences.
• A creative and innovative thinker who can identify emerging trends, market opportunities, and new approaches to strengthen the company's brand and competitive position.
• A highly organized professional who can manage multiple priorities, large-scale initiatives, deadlines, and cross-functional projects in a fast-paced environment.
• A detail-oriented professional who takes ownership of quality, consistency, compliance, and accuracy across marketing, proposals, communications, and client-facing materials.
• A data-driven decision-maker who can evaluate marketing performance, market intelligence, and pursuit metrics to make informed strategic recommendations.

What You Bring

• Bachelor's degree in marketing, business, communications, or a related field; Master's degree preferred.
• 10+ years of marketing experience, with at least 5 years in a senior leadership role.
• Extensive experience leading comprehensive marketing strategies, managing large teams, and overseeing significant marketing budgets.
• Proven track record of driving brand growth, market share, and business results through effective marketing initiatives.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 lbs.
• Ability to operate standard office equipment and keyboards.
• Able to push, pull, and place materials on level surfaces and overhead cabinets.

Limits Of Authority

The Director of Marketing has full authority to shape and implement the marketing strategy at an enterprise level, with significant autonomy in decision-making related to budget allocation, resource management, and the direction of marketing initiatives. This role is responsible for aligning the marketing function with the overall goals of the organization and ensuring that the marketing department contributes significantly to the company's success.

Why Loureiro?

Employee Ownership, Real Impact: Through our ESOP, you gain a meaningful financial stake in the company's success Diverse Expertise: Partner with teams across engineering, environmental, construction, and EH&S disciplines Opportunity To Advance: We provide hands-on learning, coaching, and clear career paths People-First Culture: Join a respectful, team-oriented environment where your contributions matter Exceptional Benefits: Comprehensive health, financial, and wellness