Social Content Lead

ABOUT ASRV ASRV is a premium performance apparel brand built for athletes who train seriously. We design and produce technical sportswear — everything from training shorts with compression liners to durable, water-resistant outerwear — with an obsessive focus on fabric performance, construction quality, and aesthetic precision. Based in Vista, CA, we operate a lean, high-output team with a world-class creative pipeline and a brand identity that reflects the discipline of the people who wear it. We do not chase trends. We set the standard for what performance apparel content looks and feels like. ABOUT THE ROLE The Social Content Lead will own ASRV’s social presence end-to-end — from the creative room during campaign brainstorms, through shoot day, through edit, to publish. This is not a scheduler role or a community manager role. You are the person with a point of view on how ASRV should show up on Instagram, TikTok, and YouTube, and you have the skills and drive to execute that vision yourself. You will sit inside the core creative team, work closely with our Director of Creative Productions, Media Technician, and Marketing Manager. You will report directly to the VP of Marketing. WHAT YOU’LL OWN Social Strategy & Platform Leadership Own ASRV’s presence across Instagram, TikTok, and YouTube — channel voice, cadence, format mix, and growth trajectory. Lead the relaunch of ASRV’s TikTok channel with a differentiated strategy from Instagram, not a repurpose. Bring platform-specific POV to every campaign: how should teaser assets roll out? Where does educational content live? What format is right for this story on this platform? Stay ahead of trends — not to chase them, but to determine when and how ASRV should adopt, adapt, or ignore them. Creative Contribution Be in the room during campaign ideation. Contribute to storyboards, shot lists, and content architecture before a single frame is captured. Identify the assets we are missing mid-shoot and ensure they get captured: the BTS moment, the behind-the-design sequence, the educational clip. Push the team toward content formats we are not yet doing — gallery slideshows, text-over-video, short-form series, format experiments. Develop BTS and “behind the design” content that spotlights ASRV’s production craft and technical edge without becoming founder-centric. Production & Execution Shoot photo and video when the moment calls for it. You are comfortable behind a camera and do not need to be asked. Edit short-form content natively — Reels, TikToks, YouTube Shorts — using CapCut, platform-native editors, Adobe Premiere, and your own judgment on pacing and hook. Get content live. Handle scheduling, native posting, captions, and tagging with precision and brand consistency. Performance & Iteration Track what is working. Bring performance context back into the creative room: this format drove engagement, this one did not, here is what we should try next. Operate without heavy social management tooling. We run lean. Native posting and clear qualitative judgment are the standard. WHAT WE’RE LOOKING FOR You are the right person for this role if: You have 3–6+ years of hands-on social content experience — not just managing accounts, but building content from concept to publish. You have a strong reel of short-form work: Reels, TikToks, YouTube Shorts. You know what makes something stop-scroll versus scroll-past. You are a capable shooter and editor. You do not need to be a cinematographer, but you can pick up a camera and get the shot. You are proficient in photo/video editing platforms (Photoshop, Lightroom, Premiere, among others) You think in platforms. Instagram, TikTok, and YouTube are not the same thing to you, and you can articulate exactly why. You have experience working inside a brand creative team — not just freelance execution, but collaborative ideation and campaign ownership. You are organized, self-directing, and comfortable operating with high autonomy inside a lean team. You understand performance apparel, fitness culture, or adjacent lifestyle categories at a genuine, not performative, level. Nice to have Experience with Milanote or similar creative org tools. Background in brand photography or campaign art direction. Experience relaunching or significantly scaling a dormant social channel. HOW WE WORK ASRV operates with a small core team where everyone executes at a high level and expects the same from whoever is next to them. We use Milanote to organize creative strategy. We post natively. We do not run social management platforms that add process overhead without adding output quality. Schedule follows campaign cadence — launches, shoots, and seasonal pushes — which means some weeks are heads-down heavy, others are lighter. The office in Vista is well-equipped, quiet, and designed for people who want to do good work without distraction. Recreational amenities included. LOGISTICS Location: On-site, Vista, CA (San Diego area). This is a 5-day in‑office role. Relocation support available for the right candidate. Compensation: Base salary $90,000 – $110,000, commensurate with experience. Start Date: Target August 1, 2026. Earlier availability is welcomed. Type: Full-time, direct hire. To apply, send your resume and a link to relevant work to View email address on click.appcast.io. #J-18808-Ljbffr