DSP Product Marketing Manager

Position Description DSP Product Marketing Manager – Tensilica DSPs are leading processor IP deployed in billions of embedded products and SOCs to enable next‑generation high performance and energy efficient solutions. These DSPs are used in vision, audio, voice, radar, lidar products, and leverage a combination of classical signal processing and AI‑based implementations. As a DSP Product Marketing Manager (PMM) you will be part of the Tensilica Products Group (TPG) and will be responsible for marketing Tensilica DSPs, sitting at the intersection of engineering, marketing, and sales to define product roadmaps, strategies, and create technical requirements for next generation products that solve complex customer challenges. The ideal candidate brings a proven track record of successful product promotions and launches and has technical expertise to delve into the internals of the products. Specific Duties and Responsibilities Design, write, and publish deep technical content such as blogs, white papers, case studies, design guides, and presentations that educate developers and engineers on product capabilities and use cases. Manage the product lifecycle from inception to end‑of‑life, write and present MRDs and PRDs, and obtain stakeholder buy‑in. Partner closely with engineering, product management, and field teams to translate technical features into clear, concise, and compelling value propositions for target personas. Develop and execute GTM plans for product launches, ensuring consistent messaging across all marketing, sales, and partner channels. Serve as a public‑facing evangelist, representing the company at industry events, conferences, and customer meetings to showcase product capabilities and gather market insights. Define and manage product demos. Create training materials, competitive battle cards, and technical resources to equip sales teams and partners with the information needed to drive adoption and win deals. Monitor evolving trends, market dynamics, SWOTs, and the competitive landscape to position products for success. Requirements 5+ years of total relevant experience in semiconductor, SOC or chipset product management or marketing. Experience with marketing DSPs, NPUs, or other processors is a bonus. Background or knowledge of DSPs, DSP programming and applications in AI/ML software and frameworks, quantization, compilers (e.g., Executorch, LiteRT, TFLm, MLIR). Domain expertise and applications in Audio, Voice, Vision, radar, and Lidar processing is beneficial. Proven experience in technical or product marketing roles, with a track record of developing high‑impact narratives. Exceptional written, verbal, and presentation skills; ability to simplify complex technical concepts. Strategic, analytical, data‑driven mindset with ability to define and track key product marketing metrics and leverage AI daily. A bachelor’s degree in engineering, computer science, or related technical field is preferred, or equivalent practical experience. Candidate must be results‑driven, passionate, and show high initiative and ability to work independently. Occasional domestic and international travel for customer tours, product promotions, events, and conferences. Compensation and Benefits The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive on‑target earnings incentive compensation structure. Benefits include paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, medical, dental and vision plans, and more. Equal Employment Opportunity Cadence is committed to equal employment opportunity throughout all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class. Cadence participates in the E‑Verify program in certain U.S. locations as required by law. #J-18808-Ljbffr Cadence Design Systems