Digital Content Manager

Digital Content Manager

Univision Television Group, Inc. in Houston, TX seeks a full-time Digital Content Manager to lead the digitization of one of the local television stations to attract new audiences to Univision's website and social media. This includes creating a strategy for weather forecasters' content to appear in different formats and narratives for digital platforms. Responsible for creating and leading digital content strategies for their designated market, including integration of AI, SMS, social media, multi-platform content management and technical interfaces. Responsible for creating a compartment shift within the linear newsroom for reporters, assignment desk, cameramen, producers, to think and act digitally, all generating engaging, compelling and timely content that will translate into increasing our digital footprint and ultimately growing audience and market share. Responsible for effectively influencing TV newsroom decision making to ensure content is optimally produced and distributed across digital platforms as well. Demonstrate results in applying innovative and creative approaches to build audience loyalty. This implies having knowledge in Google Analytics, Chartbeat and different data Dashboards. Understanding and communicating performance data to make strategic decisions on content development. Know how to identify the main trends in the digital world. Adapt and create content for various promotions on social media platforms. Identify the news of the day and plan appropriate coverage for different digital platforms (website, newsletters, and social media). Communicate online trends to the newsroom. Copy, edit with fundamental journalistic and legal knowledge. Understand how to position content in SEO. Engage with the audience by connecting with the social conversation. Experiment with new formats for social media content creation. Experiment with new social networks. Maintain a digital content calendar with priority events, initiatives, and opportunities. Write and edit articles and write headlines. Manage social media accounts. Write metadata for video clips. Manage YouTube pages. Lead the identification of audience growth areas and implement audience growth strategies, from the initial phase and planning through execution. Work directly with the News Director and other staff members to create, optimize, distribute and promote Univision's linear and non-linear content, with the ultimate goal of growing audience and share.

Bachelor's degree or equivalent in Communications, Journalism or related field, plus 3 years of experience in the occupation or as a digital content producer or digital content manager.

Must be fluent in written and spoken Spanish. Must have experience publishing online content. Must have experience creating social media content. Must be knowledgeable with Adobe Premiere, Final Cut and Photoshop. Must be knowledgeable with Google Analytics, Google Discover, and Search Engine Optimization.