Data Analyst

POSITION SUMMARY:

The Data Analyst, under the direction of the Senior Marketing Analyst, is responsible for collecting detailed data from multiple resources to conduct analytical studies on operational performance, industry trends, marketing programs, and for providing solutions and/or recommendations to improve marketing and business operations for all five Kewadin properties.

ESSENTIAL FUNCTIONS: (includes, but is not limited to, the following)

• Compiles data and prepares analytical reports in order to support ongoing and future strategic marketing initiatives and plans.

• Writes analytics components of monthly/annual marketing reports using various quantitative/qualitative information.
• Develops charts, graphs, and tables to extent needed in reports.
• Provides statistical analysis used to support intelligent marketing executions and marketing tools responsible for driving knowledge and revenue.
• Provides analysis of player demographics and spending trends to develop and monitor effectiveness of long and short-term marketing and operational strategies.
• Works with other team members as needed to create, review, recommend, and deliver gaming and business-related statistical and analytical reports.
• Prepares financial/operational reports to document variances and trends in performance.
• Extracts, analyzes, interprets, and reports data to identify correlations, trends, or patterns in complex data sets and to properly build/maintain a robust set of analytical reports.
• Develops Return on Investment (ROI) analysis to evaluate effectiveness of marketing, player development, and entertainment campaigns and initiatives.
• Identifies problematic areas in data systems/bases/outputs and conducts research to determine the best course of action to resolve any issues found.

ADDITIONAL RESPONSIBILITIES: (includes, but is not limited to, the following)

• Gains/maintains awareness of casinos and customers' needs/wants by responding to customers as needed on various websites and updating Management Team through completions/submission of Online Travel Agency (OTA) workbooks.
• Works with MIS teams as needed on data warehouse content, reporting tools, and capabilities.
• Works events and tournaments, participating in site visits as needed, to gain and retain an understanding of tournaments and events and to maintain collaboration with team members of all Kewadin Casinos locations.
• Assists Direct Marketing Coordinator as needed with tagging and entering of prize codes.
• Writes and edits procedures, copy, and other documents as needed.
• All other job-related duties as assigned.

CONTACTS:

Immediate peers, peers in other departments, immediate supervisor/manager, managers in other departments, customers and outside vendor/service providers.

PHYSICAL REQUIREMENTS:

Position light with lifting of 20 pounds and frequent lifting/carrying up to 10 pounds. Physical factors include constant standing, walking, sitting, use of hearing, near/midrange/far vision, typing; frequent reaching, manual handling and occasional travel and bending. Working conditions include frequent exposure to air quality and occasional exposure to noise and vibration. Potential hazards include constant client contact and computer use and frequent office equipment use.

REQUIREMENTS:

Education: Bachelor's Degree in Business, Computer Science, or Statistical field required or five years of verifiable relevant work experience may be considered in lieu of a degree.

Experience: Minimum of 2 years of experience in accounting, finance, or statistical analyses required. Gaming industry experience preferred.

Certification/License: Must undergo a Criminal background investigation done under the rules of the National Indian Gaming Commission.

Knowledge, Skills and Abilities: Experience and knowledge of data mining techniques and procedures preferred. Knowledge of Player tracking software and database marketing preferred. Must have ability to understand profit and loss calculations, basic business finance, and regression analysis and correlation techniques. Must be able to use word processing, spreadsheet and database software. Knowledge of Bally's Casino Market Place system preferred. Knowledge of patron management system preferred. Ability to complete research and accurately analyze information and data preferred. Must have ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Must be able to read, analyze and interpret written documents and reports. Must have math skills and ability to work with mathematical concepts. Must have ability to define problems, collect data, establish facts, and draw valid conclusions. Must have working knowledge and be able to use office machines, such as calculator, copier, fax, printer and computer. Must be able to work under pressure and handle difficult situations. Must have good project management skills; provide strong leadership, prioritize project tasks, meet project deadlines and effectively communicate with personnel, coworkers, subordinates and the general public. Must be able to work extended hours when needed. Must be flexible and available to work various shifts, including nights, weekends and holidays. Must be able to work with minimal supervision. Must be able to establish and maintain an effective working relationship with supervisory personnel, coworkers and the general public. Must have excellent communication skills and be able to communicate effectively and clearly, verbally and in writing, by telephone and email and in a diverse range of audiences and settings. Strong customer service skills and ability to work in a dynamic team environment required. Must have ability to effectively prepare, present and communicate complex information in an understandable and compelling manner to various groups. Must maintain confidentiality. Native American preferred.