Staff Product Manager, MarTech

About the Staff Product Manager, MarTech at Headspace: We are seeking a Staff Product Manager, MarTech to craft and optimize the member journey, driving acquisition, deeper engagement, and lasting retention by connecting with our members at the right moments, in the right channels. You will own the strategy and execution to ensure a single, cohesive, and personalized member experience across all communication channels and products (web, mobile, push, email, SMS). You will be the product leader responsible for defining the long-term vision to maximize sustainable, high-quality member growth and achieve market leadership by creating a delightful, seamless member journey from discovery to becoming a loyal, lifelong user. Success in this role requires a deep understanding of our members and a strong focus on leveraging data and technical growth infrastructure to deliver highly personalized, context-aware communications that truly resonate. At Headspace, product leaders are expected to model experimentation with purpose, share feedback with care, and a deep commitment to the member journey. This role will require strategic leadership, clarity, and curiosity to scale our Outbound MarTech capabilities. What you will do: As a Staff Product Manager, MarTech, you will be responsible for a variety of tasks crucial to the success of the Headspace Product team. Your day-to-day responsibilities will include: Craft Cohesive Member Journeys: Own the product strategy for integrating and orchestrating all lifecycle marketing channels (in-app promotions, push notifications, email, SMS) to deliver a seamless, coordinated, and impactful experience for every member. Enable Member-Centric Growth: Define and manage the technical infrastructure and data foundation required to understand member behavior and power highly effective, personalized communications, including marketing measurement capabilities and CAPI implementation. Orchestrate Member Engagement: Lead the product development for Lifecycle Automation, including trigger mapping and intelligent channel choice, to ensure every member receives the most timely and relevant communication without being overwhelmed (frequency capping logic). Optimize the Member Experience: Drive a culture of data-driven growth by leading the strategy for Experimentation & Optimization (A/B/n Testing), ensuring we are constantly learning what truly serves our members best, and developing robust Incrementality Testing capabilities using "Holdout Groups." Ensure Member Trust & Accessibility: Take product ownership of key operational metrics like Deliverability & Privacy Compliance, focusing on maintaining sender reputation, managing consent ledgers with integrity, and optimizing mobile push delivery rates to ensure our message is accessible and trusted. Deeply Understand and Serve Our Audiences: Enhance outbound personalization capabilities by leveraging dynamic content creation and refining Audience Segmentation tooling (e.g., identifying "Power Users," "At-Risk Users") to ensure every outbound communication is relevant, valuable, and deeply personalized for the member. Drive Cross-Functional Impact: Partner closely with Core & Personalization Product, Engineering, Data Science, Performance & Lifecycle Marketing, and Legal teams to align our efforts and ensure the successful execution and adoption of the MarTech roadmap, ultimately serving the member better. What you will bring : Required Skills: At least 5+ years of experience in Product Management Understanding of marketing automation, segmentation, and the technical infrastructure required for high-scale outbound communication. Exceptional strategic thinking and analytical skills, capable of translating complex business problems into clear product roadmaps and detailed specifications. Strong communication and interpersonal skills, with the ability to influence and align stakeholders at all levels, both internally and externally. Preferred Skills: 2+ years specifically focused on Customer Relationship Management and/or Lifecycle Marketing platform products. Proven track record of defining and launching successful technical products that empower marketing teams and drive user acquisition, engagement, and retention across multiple channels (mobile, web, email, push). Prior experience with Customer Data Platforms (CDPs) or similar data aggregation tools used for audience segmentation. Hands-on experience managing products focused on mobile app marketing and push notification/SMS delivery. Experience in the digital health, wellness, or consumer subscription (D2C/B2C) sectors. A passion for mindfulness, mental health, and the mission of Headspace. Location: We are currently hiring this role in San Francisco (hybrid), Los Angeles (remote), New York City (remote) and Seattle (remote). Candidates must permanently reside in the US full-time and be based in these cities. For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model. Pay & Benefits : The anticipated new hire base salary range for this full-time position is $140,400 - $224,250 + equity + benefits. Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process. At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. About Headspace Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it. At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come. Why You’ll Love Working Here: A mission that matters—with impact you can see and feel A culture that’s collaborative, inclusive, and grounded in our values The chance to shape what mental health care looks like next Competitive pay and benefits that support your whole self How we feel about Diversity, Equity, Inclusion and Belonging: Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process. Headspace participates in the E-Verify Program . Privacy Statement All member records are protected according to our . Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship. As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm. For how how we will use the personal information you provide as part of the application process, please see: