GenAI Enterprise Product Marketing Lead

Typeface is on a mission to help everyone express their unique imagination. We believe technology is a creative partner that empowers any company to tell their unique stories faster and easier than ever before. Generative AI platforms represent a major breakthrough to create content at tremendous speed and scale. For enterprises to successfully leverage their potential, they need to include their unique voice and style and ensure responsible AI practices. We unite content velocity with brand personalization and safety, so that every company can achieve its creative potential. We are looking for passionate individuals who want to help build a fast-growing GenAI company from the ground up. Why join us? Bleeding edge technology: We explore uncharted territory at the intersection of art and science. We strive to revolutionize content, amplifying human creativity with cutting-edge AI in a safe and responsible way. Best-in-class product: We built the leading enterprise-grade generative AI solution, so any business, from startups to Fortune 500 companies, can 10x personalized content at scale. Typeface combines the best-in-class AI platforms across the board with our own brand-personalized AI model to hyper-personalize content at scale with a responsible AI approach. World-class team: Founded by the former CPO & CTO of Adobe, Abhay Parasnis, and a highly experienced team with a proven track record of building revolutionary, long-lasting AI, SaaS, and media technologists that are completely focused on customer impact. Top-tier Investors: Backed by top-tier venture capital firms: Lightspeed Venture Partners, Salesforce Ventures, GV (Google Ventures), Madrona, Menlo Ventures, and M12 (Microsoft’s Venture Fund). Check out our Series B announcement. Rapid customer traction: Overwhelming demand from Fortune 500 companies and popular digital-native brands from every industry. Awards & recognition: Honored to be a winner of 10+ industry awards for our unique approach to enterprise GenAI, including Fast Company’s “Top 5 Next Big Things in Tech” and Adweek’s AI Company of the Year. The Mission We are looking for a dynamic product marketer who loves to build companies from the ground up. You’ll help build a category-defining company and accelerate our market adoption through compelling storytelling, positioning, and sales enablement. This role reports into the Head of Marketing and collaborates with the rest of Marketing, Product, Sales, Customer Success, and Partnerships. We are looking for someone who is creative but analytical (you’re right and left-brained), has a commercial mindset to GSD and prioritize effectively for high impact in a fast-paced startup environment, and team-oriented. Core Responsibilities Messaging and Positioning: Become an expert on Typeface, develop compelling platform and product positioning to diverse audiences, products, and industries, and effectively message high-level value propositions to feature-level product differentiation. Thought Leadership & Content: Develop content for diverse audiences across internal and external, such as customer-facing presentations, collateral, blogs, videos. Sales and Partner Enablement: Develop industry narratives and training to empower a rapidly growing sales team to close more deals, faster, and at a higher lifetime value. Go-to-Market: Collaborate with product, sales, and partners for cohesive cross-functional plans that enable winning execution for customer acquisition and expansion. Develop insights on target personas, customers, industries, and use cases to inform GTM strategy. Create ROI tools to accelerate business justification. Customer Insights: Develop insights on business/technical users to refine messaging, positioning, pricing/packaging, and GTM strategies. Market & Competitive Differentiation: Define and communicate market differentiation to various audiences, working with sales, product, and engineering. Integrated Marketing: Collaborate with rest of marketing on programs/campaigns, including webinars, events, and thought leadership content. Product Launches: Launch new product releases to increase market awareness and user adoption. Track record of leading product launches with a multitude of cross-functional teams (engineering, product, marketing, sales, partnerships). Minimum Qualifications: 3-5 years of experience in enterprise B2B product marketing Excellent communication and storytelling skills with the ability to turn insights into a clear and convincing product narrative that inspires. Expertise in defining new products and strategies while navigating ambiguity. A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven decisions. Excellent written and verbal communications skills. Comfortable managing multiple assignments with competing priorities and tight deadlines. Preferred Qualifications: Prior experience at a start-up. Benefits Competitive salaries and equity Comprehensive benefits package (medical, dental, vision) Opportunities for professional growth and development Equality Opportunity Statement Typeface is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr Typeface