Senior Manager, Category Insights

The role is responsible for a broad range of responsibilities aimed at enhancing the company's understanding of market trends, consumer behaviors, and the competitive landscape. This role is critical for informing strategic decisions, product development, marketing strategies, and sales approaches. Accountabilities Market Trend Analysis: Detailed market analysis to identify trends, opportunities, and Category Strategy Development: Developing and implementing category management strategies that align with the company's overall business objectives to ensure that the category strategies are effectively executed. Data Management & Analytics: Utilizing various data sources, including retail sales data, consumer research, and market analysis, to generate actionable To be able to interpret complex data sets and translating them into clear, strategic recommendations for the business. Conduct post-promotion analysis for effectiveness and in-store execution. Set priorities, goals, and account processes. Implement training and processes to enhance efficiency across Sales and CS&I Competitive/Predictive Analysis: Monitoring and analyzing competitors' strategies, market positioning, trends, sales performance. Conducting SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) to understand the competitive landscape and identify areas where the company can gain a competitive Performance Monitoring: Continuously monitoring the performance of the category, including sales performance, market share, and profitability. Leadership: Hire, cultivate and retain top talent with a cross functional lens. Volume (40%) Distribution (30%) Budget Management (15%) Off-premise share (15%) Own Insight Generation & Analysis of how brands come to life in-market and consumer behaviors, performance tracking, data strategy. Insights presentations and key stakeholder Category Strategy & Vision: developing and maintaining the strategic direction of their product Influence Development of future leaders. Partner with sales to develop programs and strengthen retail connections. Shapes accounts' long-term focus on Flavor Category and maximizes the impact of MABI support within retailers by leveraging MABI cross-functional partners. Veto Decisions that compromise the integrity of relationships with retail partners. Requests that detract from the team's focus on strategic planning and leadership development. Critical Relationships GILT including VP of CS&I, VP+ level of Sales National Accounts and/or key regional accounts off-premise sales teams and decision-makers at Retail Partners Marketing, Shopper, and Consumer Insights Alignment on MAB/Retailer Strategy Understanding of Efficient Processes and Growth Accounts Rapport Building to Optimize Strategy, Presence, & Pipeline Skills Needed To Be Successful Preferably 8-10 years of proven category insights experience in the Consumer-Packaged Goods (CPG) industry, leveraging syndicated scan & household panel data platforms (Circana, Numerator). Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other Third-Party software applications (Qlikview). Strong data visualization skills in PowerPoint. Strong presentation/communication skills (internally and externally). Ability to effectively manage associates (motivate, coach, get the most from their talents, and help them along their career path). Compensation Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual. Competitive annual salary from $150,000 to $170,000 based in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr The-Mike