Sr. Employer Brand Program (Fixed-Term)

Employer Brand Program Manager

At Blue Origin, we envision millions of people living and working in space for the benefit of Earth. We're working to develop reusable, safe, and low-cost space vehicles and systems within a culture of safety, collaboration, and inclusion. Join our team of problem solvers as we add new chapters to the history of spaceflight!

This role is part of Blue Origin corporate functions, providing centralized support across Blue Origin business unit teams, functions, and locations.

The Employer Brand Program Manager will own the strategy, audit, and execution of employer branding initiatives that shape how our company is perceived by external and internal talent. Employer Brand is a net-new function and will require a high level of ownership. This role will partner closely with Recruiting, Marketing, Communications, and Business Leaders to assess and improve the end-to-end candidate experience, scale global brand programs, and build mechanisms that drive measurable hiring outcomes.

This is a highly cross-functional role requiring strong program management, stakeholder influence, and the ability to operate in ambiguity while building net-new programs.

This is an on site, fixed term position (through end of 2026) with benefits eligibility. Relocation not provided.

Key Responsibilities:

• Employer Brand & Candidate Experience Audit
• Conduct comprehensive audits of the external and internal candidate experience across all hiring channels.
• Identify gaps, risks, and opportunities to strengthen brand consistency and candidate trust.
• Define success metrics and inspection mechanisms tied to candidate experience and hiring outcomes.
• Global & International Expansion
• Research and develop employer branding strategies to support international hiring expansion.
• Partner with regional TA leaders to ensure localized, culturally relevant messaging while maintaining global brand standards.
• Channel Strategy & Optimization
• Own employer brand strategy across platforms including LinkedIn, Indeed, and other external talent marketplaces.
• Partner with recruiting marketing and vendors to optimize content, campaigns, and performance.
• Military & Early Talent Branding
• Support development and delivery of military and other specialized talent branding initiatives.
• Ensure appropriate representation and messaging aligned to organizational hiring priorities.
• Executive & Leader External Engagement
• Define and operationalize a leader external engagement strategy (keynotes, conferences, panels, customer events).
• Partner with executives and communications teams to identify where and how leaders should represent the company externally.
• Training & Enablement Assets
• Develop employer brand training and toolkits for recruiters, hiring managers, and leaders.
• Ensure consistent brand messaging across all candidate-facing touchpoints.
• Hiring Events & Experiential Programs
• Lead strategy and execution for hiring events, career fairs, and experiential recruiting initiatives.
• Measure ROI and candidate impact of events and campaigns.

Qualifications:

• 8+ years of experience in program management, employer branding, recruiting operations, or recruiting marketing.
• Proven success auditing and improving end-to-end candidate or customer experiences.
• Strong program management skills, including roadmap development, stakeholder alignment, and execution across multiple workstreams.
• Experience partnering cross-functionally with Recruiting, Marketing, Communications, and Business Leaders.
• Proven track record of operating in ambiguous environments and build programs from scratch.
• Strong written and verbal communication skills, including executive-level communication.

Preferred Qualifications:

• Experience building or scaling employer brand programs in a high-growth or global organization.
• Experience supporting international or multi-region hiring strategies.
• Familiarity with recruiting platforms and job boards (e.g., LinkedIn, Indeed) and performance metrics.
• Experience supporting military or other specialized talent initiatives.
• Experience creating training assets and enablement materials for recruiters and leaders.
• Data-driven mentality with the ability to define and track success metrics tied to hiring outcomes.
• Experience working in or closely with Talent Acquisition Operations or PMO organizations.

Base Pay Range for:

CA applicants is $134,434.00 - $188,207.25

CO applicants is $123,611.00 - $173,054.70

WA applicants is $134,434.00 - $188,207.25

Other site ranges may differ

Culture Statement

Don't meet all desired requirements? Studies have shown that some people are less likely to apply to jobs unless they meet every single desired qualification. At Blue Origin, we are dedicated to building an authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every desired qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Export Control Regulations

Applicants for employment at Blue Origin must be a U.S. citizen or national, U.S. permanent resident (i.e. current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Background Check

• Required for all positions: Blue's Standard Background Check
• Required for Certain Job Profiles: Defense Biometric Identification System (DBIDS) background check if at any time the role requires one to be on a military installation
• Required for Certain Job Profiles: Drivers who operate Commercial Motor Vehicles with a Gross Vehicle Weight (GVW), Gross Vehicle Weight Rating (GVWR) or combination of power unit and trailer that meets or exceeds 10,001 lbs. and/or transports placardable amounts of hazardous materials by ground in any vehicle on a public road while in commerce, may be subject to additional Federal Motor Carrier Safety Regulations including: Driver Qualification Files, Medical Certification (obtained before onboarding), Road Test, Hours of Service, Drug and Alcohol Testing (CDL drivers only), vehicle inspection requirements, CDL requirements (if applicable) and hazardous materials transportation/shipping training.
• Required for certain Job Profiles: Ability to obtain and maintain Merchant Mariner Credential, which includes pre-employment and random drug testing as well as DOT physical

Benefits

• Benefits include: Medical, dental, vision, basic and supplemental life insurance, paid parental leave, short and long-term disability, 401(k) with a company match of up to 5%, and an Education Support Program.
• Stock Options for all regular employees (working at least 20 hours/week)
• Paid Time Off: Up to four (4) weeks per year based on weekly scheduled hours, and up to 14 company-paid holidays.
• Dependent on role type and job level, employees may be eligible for benefits and bonuses based on the company's intent to reward individual contributions and enable them to share in the company's results, or other factors at the company's sole discretion. Bonus amounts and eligibility are not guaranteed and subject to change and cancellation. Please check with your recruiter for more details.

Equal Employment Opportunity

Blue Origin is proud to be an Equal Opportunity/Affirmative Action Employer and is committed to attracting, retaining, and developing a highly qualified and dedicated work force. Blue Origin hires and promotes people on the basis of their qualifications, performance, and abilities. We support the establishment and maintenance of a workplace that fosters trust, equality, and teamwork. We provide all qualified applicants for employment and employees with equal opportunities for hire, promotion, and other terms and conditions of employment, regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin/ethnicity, age, physical or mental disability, genetic factors, military/veteran status, or any other status or characteristic protected by federal, state, and/or local law. Blue Origin will consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state, and local laws, including the Washington Fair Chance Act, the California Fair Chance Act, the Los Angeles Fair Chance in Hiring