Analytics Lead (temp, part-time)

Analyst Lead

Scale by Zambezi is seeking a fractional Analyst Lead to serve as the lead architect and builder of our analytics ecosystem. This is a high-impact, individual contributor role for a strategic leader who thrives on execution. You won't just oversee a vision; you will personally engineer the foundational processes, measurement frameworks and data capabilities that power our media performance.

Acting as a bridge between high-level strategy and technical execution, you will own the end-to-end analytics lifecycle – from data harmonization to advanced visualization. As a key partner to media leadership, you'll ensure every creative and media decision is rooted in rigorous, actionable insight. Beyond day-to-day delivery, you will define Scale's measurement standards, creating a scalable roadmap and reusable frameworks that drive consistency, speed and precision.

This is a temporary part-time, hybrid role based in LA.

Responsibilities

• Support Foundational Day-to-Day Reporting Operations
  • Stewardship of current client reporting deliverables
    • Ensure accurate, timely & QA'ed data across paid media channels, site analytics, and relevant client business data (as available).
    • Implement and enforce reporting standards (taxonomy/naming conventions, KPI definitions, UTM governance) to enable consistent analysis.
    • Review performance data cuts (cross-channel, audience, creative, reach/frequency, efficiency/effectiveness) and translate findings into clear actions.
    • Support monthly & quarterly reporting with executive-ready storytelling tied to client goals and media strategy.
    • Support ad-hoc requests to provide analysis on performance questions
  • Client and vendor partnership
    • Interface with client analytics/insights/data teams to align on KPIs, data definitions, governance, and measurement plans.
    • Coordinate with external vendors/platforms on data ingestion, study outputs, and interpretation, ensuring recommendations are methodologically sound and operationally actionable.
• Drive Strategic Elevation of Capabilities
  • Operational streamlining
    • Audit current reporting deliverables, capabilities, cadence and workflows
    • Introduce solutions to streamline operations and reduce manual inputs
  • Strategic roadmaps to elevate value and drive integration
    • Partner with media leads and client stakeholders to refine measurement approaches and learning agendas; translate those into reporting structures, recurring readouts, and decision cadences.
    • Identify measurement gaps and propose pragmatic fixes (tagging/event taxonomy, data access needs, vendor studies, or process improvements).
  • Capability building for SCALE
    • Identify and pilot AI-driven automation and advanced visualization tools to compress the reporting lifecycle.
    • Scout and evaluate the MarTech landscape to elevate measurement solutions
    • Contribute to development of measurement and reporting best practices and processes: templates, standards, dashboard patterns, automation opportunities, and documentation.
    • Mentor media team through review, QA, and best-practice enablement (informal leadership; may not include direct people management).

Requirements

• A genuine desire to build and establish a best-in-class, standalone analytics and measurement offering with a high degree of ownership and initiative.
• 6+ years in media analytics, marketing analytics, measurement or agency/client analytics roles.
• Strong understanding of paid media metrics and measurement tradeoffs across channels.
• Advanced proficiency at least one of: Tableau/Datorama/Power BI/Looker/Looker Studio.
• Experience analyzing data across multiple media channels/platforms (Digital, Paid Social, Paid Search, CTV/OTT, LinearTV)
• Proven ability to lead an analytics workstream from ambiguous question to data to analysis to narrative to informing recommendations.
• Strong stakeholder management and communication skills (technical and non-technical audiences).

$75 - $125 an hour The hourly range for this position is $75-$125/hour USD. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the candidate's depth of experience and qualifications in relation to the job description and the actual job duties of the role. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles to find the right candidate for Zambezi.